Bel Marra Health Comments on a Recent Study That Says Television Commercials Are Influencing Underage Drinking

Pine Valley, (PressExposure) May 11, 2012 -- Bel Marra Health, well known for offering high-quality, specially formulated vitamins and nutritional supplements, is commenting on a recent study that says television commercials are influencing underage drinking.

According to a recent report, the incidence of alcohol drinking among adolescents at least doubled in the last two years. The study, which involved more than 6,000 North American adolescents between the ages of 10 to 14 years old were monitored for two years through telephone interviews.

These adolescents were interviewed for four times each year and asked about alcohol consumption and other social, demographic, mental health, performance, and environmental factors that were surrounding these study participants. The data gathered from these interviews were also employed in inferring the factors that influenced the performance and mental health of the study participants.

The results of the study showed that after two years, the number of adolescents consuming alcoholic drinks increased from 11% to 25%. In addition, adolescents participating in binge drinking rose from 4% to 13%. The study participants were also shown to watch a huge number of movies on television, of which generally include scenes of alcohol consumption.

Based on the study, the adolescents admitted that they spend approximately 1 to 2 hours each day watching television and thus are also exposed to alcohol use through commercials and drinking scenes in movies.

Interestingly, the study also showed that only 2% of these adolescents watch television with their parents, and that the general performance of the study participants deteriorated.

Dr. Victor Marchione, Spokesman for Bel Marra Health says, "the study also showed that despite the absence of alcohol drinking in the homes of these adolescents, these individuals tend to engage in drinking, which really indicated the influence of television exposure on the brain."

Another alarming observation mentioned in the report involves the association of alcohol use and the increase in rebelliousness of these adolescents toward their parents. The researchers who conducted the study are suggesting that alcohol consumption at an early age could also affect performance, the brain, and mental health, as indicated by the increase in conflict between parents and their adolescent children.

Jim Chiang, CEO of Bel Marra Health chimed in saying, "it is essential that parents are accountable here. Following these alarming results, even in the simplest activity of watching TV, parents need to monitor their kids."

(SOURCE: "BMJ Open", Comparing media and family predictors of alcohol use: a cohort study of US adolescents", February 20, 2012)

Bel Marra Health uses only high-quality vitamins and nutritional supplements in formulations designed to address specific health concerns. All ingredients are backed with scientific evidence. Every product is tested for safety, quality, and purity at every stage of the manufacturing process. Furthermore, Bel Marra Health products are produced only in Health Canada approved facilities, going that extra mile to ensure our health conscious customers are getting top quality products. For more information on Bel Marra Health visit or call 1-866-531-0466.

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For more information on Bel Marra Health visit or call 1-866-531-0466

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Press Release Submitted On: May 11, 2012 at 11:25 am
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