Bernadette Caswell Uses Custom IDX Broker to Simplify the Search Process on Her Real Estate Website

Eugene, Oregon (PressExposure) June 17, 2009 -- Bernadette Caswell with RE/ MAX Alliance Group has chosen IDX, Inc. to give her real estate website an advantage over her competition, by improving and simplifying the search function overall. Home seekers in Sarasota, Florida and its surrounding areas, now have access to thousands of the most current and up-to-date property listings and details on the market, provided by custom IDX Broker's association with the Mid Florida Regional MLS (MFRMLS). Potential home buyers will not only be supplied with an abundant amount of resources to narrow their search results, but they will also be able to do this all from Caswell's website, rather than being redirected from site to site to simply view properties matching their wants and needs.

This innovative Internet Data Exchange (IDX) integration will give clients a truly unique and personalized online real estate search experience, provided they are offered comprehensive search functionalities to customize their search details and desires. Consumers will be able to browse everything from the locations view, to the number of rooms, to the heating and cooling system, in efforts to find the home seeker their ideal property.

Via an administrative login dashboard, Caswell is given complete over control every aspect and detail of her online real estate website. It is here that she is able edit the look, layout, design and search options available, giving her website its own sense of individuality and personalization, according to both her and her clients wants and needs. Caswell is also granted access to consistent MLS updates from the MRFMLS, regarding property additions and removals, as well as price increase and decreases.

About Bernadette Caswell " A multi-million dollar producer, her clients refer to her as a relentless professional. She was first licensed as a realtor in 1987, and she received her Florida realtor's license in 2003. She holds numerous professional designations and places a tremendous importance on continued education. She is a Broker-Associate with the largest RE/MAX office in the state of Florida and represents clients with discerning taste in some of Sarasota's finest communities."

About IDX, Inc.

Based in Eugene, Oregon, IDX Inc. is nationally known as a leading provider of real estate search applications. IDX, Inc. manages over $1 trillion worth of active listings data from over 275 Multiple Listings Services (MLS). IDX Broker is IDX, Inc.’s principle real estate software utility. The easy to manage and customizable software helps real estate professionals display home listing data from their multiple listing service (MLS) on their individual and/or office websites. For more information on the services provided by IDX, Inc. please visit

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Press Release Submitted On: June 17, 2009 at 11:29 am
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