Best Tuscan Wine Lover Awards

Florence, Italy (PressExposure) February 15, 2013 -- The "Best Tuscan Wine Lover Awards" is a promotional initiative powered by Toscana Promozione (The Economic Promotion Agency of Tuscany) to increase the awareness of Tuscany Taste brand, the new identity of the Tuscan high quality wine.

The new brand is represented by a wine butterfly that will ideally flight on all those bottles produced in Tuscany, granting them a touch of that magical aura that makes Tuscany one of the best-known and best-loved regions in the world. This brand will enable young wine makers to benefit from the charm and positioning of Tuscany, and will also help well-known Tuscan wines to enter as leading players those markets where Tuscan wine is already a status symbol.

The Best Tuscan Wine Lover Awards (BTWL) support the launch of this new wine brand, and you can be one of the winners. Free your "Italian" creativity and you can be one of the three BTWL 2013! It is very easy to participate: download the Tuscany Taste logo from Toscana Promozione website and print it in colour. Take one or more pictures where the Tuscany Taste logo is clearly visible and show to the whole international community where you have "brought" Tuscany.

Some examples: you can put the Tuscany Taste logo in a famous city place or during a trip, maybe in Italy! You are free to creatively interpret your picture and try to win the prestigious BTWL 2013 title!

By March 19th, 2013 visit the Toscana Promozione Facebook fan page (, upload one or more pictures with the Tuscany Taste logo and send you details via e-mail.

Pictures will be scrutinized within March 28, 2013 by a jury composed by three Toscana Promozione representatives, and one representative for each of the following Tuscan Wines Consortiums: Chianti, Chianti Classico, Brunello di Montalcino, Nobile di Montepulciano, Vernaccia di San Gimignano. The jury will select the three winning pictures that best interpret the spirit of the initiative and will choose the three official Best Tuscan Wine Lovers 2013!

Each of the 3 BTWL 2013 will receive an official and prestigious plate and exclusive privileges.

Do you want to be the next BTWL 2013? From January 29th to March 19th , 2013 take part in the official selection of the three Best Tuscan Wine Lovers 2013!

About Toscana

Toscana Promozione
Via Vittorio Emanuele II 62-64
50134 Firenze
Ph. +39 055 462801

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Press Release Submitted On: February 15, 2013 at 4:22 am
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