Launches With Release Of The 925 Book

Beverly Hills, CA (PressExposure) December 05, 2007 -- launched today with the release of The 925 Book, the house diary of the Beverly Hills Hotel. "The Pink Palace," as it has come to be known, has been the place where the stars stay, the dealmakers deal, and those of privilege play since its opening in 1912.

More than just a hotel, it was and is the unofficial city hall and a symbol of an industry. For the entertainment industry has called the Beverly Hills Hotel home since Will Rogers rode horseback from his polo grounds and hitched his horse and his celebrity to the Pink Palace.

Now, generations later, the celebrities that frequent the hotel have become the idols of a new culture. They capture our attention, distract us from the everyday and are the gods of today's generation.

We worship them. And their celebrity.

Now provides a portal into the inner sanctum of this celebrity culture. An open door into the never before spoken of house diary of the Beverly Hills Hotel.

They call it The 925 Book. Into several volumes since its first generations ago when the ink and paint factories were in their infancy, it is a page by page of who did what among the world's true who's who.

At first a simple log book, The 925 Book is a line by line of Hollywood's most secret indiscretions.

Known the world over as the place where the stars are seen, moguls are made, and an industry calls home, the Beverly Hills Hotel sits on a perch just off Sunset Boulevard in the world's most prestigious zip code -- 90210 -- and has come to represent all that is celebrity.

Before there was a Brad Pitt and Angelina Jolie, a Britney Spears and K-Fed, a Paris Hilton and Nicole Richie, there were the Cary Grants and the Grace Kellys. All have one thing in common: all called the Beverly Hills Hotel home. uncovers The 925 Book and reveals what happens beyond the glimmer, behind the scenes, and beneath the red carpet.

Each week, will reveal another name. Another notable.

So click on the red carpet, return frequently, and see whose name appears. is a new kind of celebrity website. A hybrid of the tabloid and its celeb-o-moment fodder and hard-hitting old school journalism where the facts matter and checking them twice isn't a motto but a practice.

Instead of creating the news, endeavors to reveal the true-to-life names memorialized by the Beverly Hills Hotel and the infamous book of the very rich and the very famous. The 925 Book.

Another week, another reveal.

Press Release Submitted On: November 17, 2007 at 11:29 am
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