Bill Nix Joins BlueStar as Director of Global Channel Marketing & Sales

Florence, KY (PressExposure) May 04, 2008 -- BlueStar, the leading innovator in solutions-based distribution for Auto ID, Point-of-Sale, RFID, and Mobility products, is proud to announce the recent addition of Bill Nix to the BlueStar team.

Nix will hold the title of BlueStar Director of Global Channel Marketing & Sales and will lead BlueStar's international business development, including bringing more vendors' products into BlueStar for distribution as well as developing an international marketing and sales presence.

"I am fortunate to have experience in both distribution and manufacturing. I look forward to bringing that level of experience to BlueStar, working closely with both our suppliers and customers to expand theirs and BlueStar's growth and reach," says Nix.

Nix comes to BlueStar with 12 years of experience in the AIDC industry. He most recently held the position of Chief Operating Officer of TSC where he coordinated operations between the company's factories based in China and Taiwan, and established an international sales organization in North and South America as well as Europe.

Prior to working for TSC, Nix held the position of Senior Vice President of Marketing and Sales for six years at Datamax where he managed over 70 employees in four offices, including the U.S., Asia, and Europe. Also while at Datamax, Nix initiated a "hunter" sales strategy that increased sales by double digits over three years and negotiated sales contracts by channel in over 90 countries.

"We are extremely pleased to have Bill Nix on-board. He will be working closely with me to further drive our solutions-based distribution to the Value-Added Resellers in the International electronics channel," says Stephen G. Cuntz, BlueStar's President & CEO.

About BlueStar

BlueStar is a leading solutions-based distribution of Point-of-Sale, barcoding, data collection, Radio Frequency Identification (RFID), and wireless mobility products. BlueStar works exclusively with VAR partners, providing them with complete solutions at competitive prices. BlueStar brings unequaled expertise to the market, offers award-winning technical support, and in an authorized service center for a growing number of manufacturers. For more information about BlueStar, please contact a BlueStar Account Executive or log on to

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Press Release Submitted On: May 01, 2008 at 12:45 pm
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