Westfield, NJ (PressExposure) July 19, 2011 -- There is no arguing that the amount of distractions while driving have definitely increased: iPods, Kids, Coffee Mugs, GPS, iPad, Radio, iPhone, Texting. As a result, more and more people are hesitant about advertising on a billboard because they feel that since people are already so distracted while driving, people will not pay attention to a billboard. However, these people are wrong. In a recent study carried out by Product Acceptance and Research in Washington D.C in order to test consumer awareness to billboards, they found that:
43% of respondents recalled the billboards. Even more importantly, billboards resulted in an increase of sales of 54%.
Clearly, billboards are still a viable advertising tool. The billboards have a positive effect on a company's leads, sales and overall profit. Additionally, the billboard audience is growing as seen by the yearly increase in drivers and cars on the roads. So hurry, boost profit and sales by advertising on a billboard today.
BOC Partners can help. The professionals at BOC Partners have experience in creating effective billboards and other types of outdoor advertising. In fact, New Jersey Press Media Solutions, a media solutions firm that works with Garnett's newspapers such as the Asbury Park Press, Home News Tribune and Daily News, chose one of BOC Partners' ads as an example of effective marketing. This ad even had a 23 % higher recall rate than the national average. Furthermore, with the use of the latest technology and tools, BOC Partners is able to track the leads and traffic that were specifically generated by the outdoor advertising. For more information about the billboard or outdoor advertising services offered by BOC Partners, please visit http://bocpartners.com/our-services/new-jersey-billboard-advertising/
Welcome to BOC Partners, Inc. We're a unique advertising agency that specializes in both traditional media and online marketing. We have been around for 25 years and our focus is on building traffic, be it showroom traffic, phone traffic, or online traffic. We not only practice the art of traffic building, but also the art of increasing conversions while focusing on quality. Located right in the middle of New York City and Philadelphia, we are sitting in two of the top markets in the country, but our great ideas and tracking techniques will work anywhere. To see our work and learn more about us, please visit our website at http://bocpartners.com