Los Angeles, CA (PressExposure) September 25, 2008 -- Blackman Rakowitz Public Relations has been retained by the music label Boo Yoo Back Productions, for their hip hop single, âStay Strong.â The single, performed by Michael Lietz (a.k.a Bishop) and Charles Cook, is a forceful reminder to our servicemen and women that the nation respects and reveres them, and this time, will not forget or forsake them once they return home. It is an anthem designed to give our troops serving in Iraq and Afghanistan hope despite the difficult situations they face and to raise awareness about the often invisible war veterans fight against Post Traumatic Stress Disorder.
The project is the vision of L.A. Keith Crosby and Gresford Lewishall, president and vice president respectively of the music label Boo You Back Productions, who have formed StayStrongNation.org and filed for a 501(c)(3) charitable status. This grass-roots effort reflects their commitment to the more than 1.65 million service members deployed to Iraq or Afghanistan.
Though both men do have extensive connections to the music business, these residents of Maui describe themselves as just âregular guys.â Crosby is a maintenance worker and Lewishall a tour bus operator. Crosby has been composing for nearly 40 years and Lewishall has been involved in music promotion since the 1990s. For them, âStay Strongâ is a chance to make a real difference in the lives of our combat veterans.
This critical message comes at a time when there are concerns that the ongoing wars in Iraq and Afghanistan are producing an alarmingly high number of cases of PTSD. An April 2008 Rand Corporation study noted that 300,000 veterans who served in either Iraq or Afghanistan reported signs of major depression or stress disorder. Common symptoms include flashbacks, nightmares, sleeplessness, irritability, feelings of detachment, alienation and trouble concentrating.
Blackman Rakowitz Public Relations represents a bold new partnership that will build on the duosâ strong foundation in public relations, media, corporate communications, crisis and reputation management, branding and marketing to develop breakthrough strategies that not only get noticed, they achieve bottom-line results. The agency kicked off its PR campaign by securing an impressive full page story in the business section of the New York Times announcing the cross Atlantic deal between the venerable British advertising agency Dewynters, legendary for creating theatreâs most iconic imagery such as the Phantom of the Opera mask and the Les Mis girl, and Americaâs modern-edged SpotCo, which launched Rent into the stratosphere and represents nearly half of the shows on Broadway with multiple Tony wins. Subsequent press placements have included The International Herald Tribune, Yahoo Finance, Reuters and AOL Money.
With offices in New York and Los Angeles, BR Public Relations can capitalize on its access and relationships to top tier media outlets across all platforms. They know the people who matter--key trendsetters, opinion leaders and decision makersâand have shown they can generate ideas and stories with the interest and power to saturate the media. In the fast-changing world of new media platforms, BR Public Relationsâ rapid response team is highly skilled at crafting messages and delivering them in any medium, including the internet, viral campaigns, prime time TV, newspaper front pages, magazine covers, guerilla marketing and influential blogs. For the firmâs global clients, the intense media exposure translates into optimum profitability.
About Blackman Rakowitz Public Relations:
Seasoned executives, Blackman and Rakowitz each boast an impressive record of turning unknown products, attractions and companies into blockbusters, building
brands that stand out from the clutter and catapulting them to the next level, while generating an enormous buzz for their diverse clients worldwide. Their expertise also extends to all areas of corporate communications, including crisis management, internal communications and public affairs.
Bi-coastal clients have included: Madame Tussauds New York, Loews Cineplex Entertainment, NBC Universal, Sony Corporation, Africana.com and Dr. Henry Louis Gates, Jr., Danny Pearl Foundation, Discovery Networks, IMAX Corporation, SA Baxter Design, Modavox Inc., Michael Moore, Multivision Inc., Columbia Tri-Star, Patron Tequila and Spirits Company, PBS, The Perlman Music Program, The Oaks Center for Cosmetic Dentistry, Cornerstone Executive Development Group and Shock Coffee.
Bâ¢R Public Relations Diane Blackman â New York Office firstname.lastname@example.org 212.989.3646
Cindy Rakowitz â Los Angeles Office email@example.com 818.783.3307
Contact: Jan Andrew firstname.lastname@example.org (212) 989-3646