Mumbai, India (PressExposure) July 12, 2011 -- Hover Automotive India & Bloomberg UTV announced the 4 winners of the Nissan Student Brand Manager 2011: Mr. Prithvitaj Rajendran from Unitedworld School Of Business, winner from Chennai zone, Mr. Aravind Haridas from Symbiosis Institute of Business Management, winner from Mumbai zone, Mr. Ritesh Nagpal winner from Management Development Institue Gurgaon, winner from Delhi zone; Mr. Reuben Philip of Indian Institute of Management Kozhikode, winner from Bangalore zone. As the winners of Student Brand Manager 2011, they will get an opportunity to be part of Nissan India's marketing division for a first-hand-on-the-job experience with the global automobile company.
The announcement of the Nissan Student brand Manager culminates a two-month long strategic engagement of Hover Automotive India and Bloomberg UTV. Launched across 150 Management Institutes, the Nissan Student Brand Manager initiative received hundreds of innovative marketing ideas for the Nissan brand. The selection of the final winners was a thoroughly researched & progressive effort through discussions, interactions and questioning by jury members on the submissions made by the finalists.
The jury comprised of eminent professionals like Pralhad Kakkar, CEO, Genesis Films, Bobby Pawar Chief Creative Officer Mudra Group, Harish Bijoor, CEO, Harish Bijoor Consults, Hormazd Sorabjee, Editor, Autocar India, Mini Menon, Executive Editor, BloombergUTV besides Mr. VG Ramakrishnan - Head, Automotive Sector (Frost & Sullivan) and a Nissan Management Official. The selected students from the zonal rounds were judged based on the uniqueness of their ideas, relevance to the automobile industry, clarity of communication, innovative thinking and feasibility while executing these ideas.
Bloomberg UTV roped in Frost & Sullivan as the knowledge partner in this initiative for the validation and selection process.
Tune in to Bloomberg UTV at these times to witness the journey of these students from the regional rounds to the grand finale and finally emerging victorious.
Episode Original Telecast Time Repeat Telecast Time
Bangalore regional round 16th July 4:30PM 17th July 3:30PM
Chennai regional round 23rd July 4:30PM 24th July 3:30PM
Delhi regional round 30th July 4:30PM 31st July 3:30PM
Mumbai regional round 6th Aug 4:30PM 7th Aug 3:30PM
Grand Finale 13th Aug 4.30pm 14th Aug 3.30pm
About Bloomberg UTV
Bloomberg UTV, India's premiere Business news channel is a strategic partnership between Bloomberg L.P., the global leader in business information, and the promoters (founders) of UTV, India's leading integrated media and entertainment enterprise. With an enviable squad of Indian journalists, power of over 2500 professionals across the globe and a network of 145 bureaus, Bloomberg UTV is a product of local news gathering, production and distribution expertise combined with world class financial news capabilities and global reach. The channel is positioned as an enabler that cuts out the terminology and presents the honest truth. It ushers in the investment culture to a whole new class of Indian growth aspirants that have somewhat been alienated with the erstwhile genre offering. Bloomberg UTV received accolades for its programmes as well as promotional strategies at the NT Awards 2011. It received the Best Live Telecast Show award for Today's Bets and the Best Promo Award for the Earth Day campaign. Powered with thought leadership across markets, news and path breaking features, Bloomberg UTV aims to lead the attitudinal shift where intimidating numbers give way to usable knowledge and clarity...and aptly create a business news delivery format that's Blunt. And Sharp.