Bloomberg UTV announces "Earth Day" Initiative

Mumbai, Maharastra India (PressExposure) April 20, 2011 -- This contest aims to highlight the problems faced by Planet Earth, the plight and exploitation that our planet goes through every day by asking a blatant question to 'Why on earth are you saving the planet?' The contest offers photography enthusiasts a chance to look at our planet in a different way and do their bit in conserving the Earth.

Those interested in participating in this contest will have to click and send photographs to answer the thematic question. Through the contest, Bloomberg UTV expects its viewers to take a closer look at the threats Planet Earth faces as a result of selfish human developments and motives. Photo-enthusiasts can capture the harmful effects of pollution, de-forestation, littering, emissions, water contamination as well as other such environmental concerns and send their entries by mail to latest by April 21. The winner of this contest will get attractive Bloomberg UTV merchandise. Through this initiative, the business channel ensures that environmental problems are given a serious thought so that the conservation process can be initiated. The campaign is supported by GE as the presenting partner.

Bloomberg UTV is also extending the Earth Day initiative to its on-air programming with special stories being aired on the "Green" theme since Monday April 18. These special stories include India's Most Fuel-Efficient Cars (Monday, April 18), Eco-Friendly Fashion (Tuesday, April 19), Green Social Entrepreneurs (Wednesday, April 20), Sustainable Urban Living (Thursday, April 21) and Managing E-Waste (Friday, April 22).

About Bloomberg UTV

Bloomberg UTV, India's premiere Business news channel is a strategic partnership between Bloomberg L.P., the global leader in business information, and the promoters (founders) of UTV, India's leading integrated media and entertainment enterprise. With an enviable squad of Indian journalists, power of over 2500 professionals across the globe and a network of 145 bureaus, Bloomberg UTV is product of local news gathering, production and distribution expertise combined with the world class financial news capabilities and global reach. The channel's positioned as an enabler that cuts out the terminology and presents the honest truth. It ushers in the investment culture to a whole new class of Indian growth aspirants that have somewhat been alienated with the erstwhile genre offering. Bloomberg UTV received accolades for its programmes as well as On Air Promos at the NT Awards 2011. It received the Best Live Telecast Show award for Today's Bet and the best promo Award for its Earth Day promotional campaign. Powered with thought leadership across markets, news and path breaking features, Bloomberg UTV aims to lead this attitudinal shift where the intimidating numbers will give way to usable knowledge and clarity...and aptly create a business news delivery format that's Blunt. And Sharp.

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Press Release Submitted On: April 20, 2011 at 1:10 am
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