Blueberry Wave Joins Apteco Approved Partner Network

Leamington, United Kingdom (PressExposure) October 29, 2009 -- Blueberry Wave's current offering, which includes data planning, database design, management and insight to drive communication programmes, is now enhanced by FastStats technology which provides the front end interface to a client's database. The FastStats marketing data analysis software suite offers the latest visualisation, analytical and reporting techniques, enabling marketers to get their hands on their database so that they can understand their customers better and take appropriate marketing action as a result.

Blueberry Wave recently completed a successful FastStats implementation for an existing client that combines the Discoverer module with additional mapping and reporting functionality. The new FastStats solution, which is hosted and managed by Blueberry Wave, will allow their client to monitor sales centrally and analyse the value, volume and year-to-date sales across different territories and distribution channels.

James Alty, Managing Director at Apteco comments: "Apteco is pleased to welcome Blueberry Wave as a partner. Blueberry Wave can offer the data planning and database design skills necessary to build and support FastStats solutions and has solid implementation experience across clients from a broad range of industries. We look forward to working with them on future FastStats installations for their clients."

Steve Schneekloth, Director at Blueberry Wave comments: "Blueberry Wave is delighted to offer our clients access to the FastStats software suite and look forward to working with Apteco on other exciting projects at specification stage."

About Apteco Ltd

For further information contact Melanie Davis, Marketing Manager or Simon Fletcher, Business Development Manager at Apteco Ltd on +44 (0)1926 407565, visit or email

About Apteco Ltd
Apteco Ltd is a privately owned software development business specialising in marketing data analysis solutions. Their market leading FastStatsâ„¢ software enables direct marketers to gain insight from their data and provides database marketing solutions for customer segmentation, data mining, predictive modelling, profiling, campaign management and reporting. A prestigious international partner network of marketing services providers has led to over 300 FastStats installations worldwide and nearly 3000 users. Visit to learn more.

FastStats clients include: Age Concern, Associated Newspapers, ATOC, Baillie Gifford, Centaur Direct Marketing, Dogs Trust, The Economist Group, The Financial Times, Harley Davidson, Haymarket, Hoseasons, IPC Media, Jordans, JP Morgan, Kingston Technology, Kirker Holidays, Macmillan Cancer Care, Oxfam, PDSA, Skandia, TUI UK, Unilever, Staples and many more in the UK, Europe, North America and Australia.

About Blueberry Wave

Blueberry Wave was established in March 2000 to assist clients in delivering data driven customer management solutions. The company is privately owned and based in the heart of the Cotswolds serving clients across the UK and mainland Europe. It delivers pragmatic and actionable data based solutions and services including: Strategic Planning, Campaign Implementation, Database Design & Management, Data Analysis & Research and Interpretation and Insight. Visit to learn more.

Blueberry Wave’s clients include: Nestlé, The Carphone Warehouse, Geek Squad, Best Buy, Nestlé Purina PetCare, Virgin Holidays, Virgin Cruses, Dixon Stores Group, PCWorld Business, Goldsmith, Watches of Switzerland, P&O, St. James’s Place, Fitness First, William Grant & Sons, Furniture Village and many more.

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Press Release Submitted On: October 29, 2009 at 11:17 am
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