Bluerank Looks After The Position Of Mascus Brand In Europe

Lodz, Poland (PressExposure) April 07, 2009 -- Mascus, the electronic marketplace for used heavy equipment which enables trading in second-hand machines and trucks, has decided to cooperate with Bluerank on the field of search engine optimization for the European headquarters of Mascus in Helsinki.

Bluerank is responsible for designing SEO strategy for Mascus brand and advise on its implementation in particular countries. The agency is also working on optimization of the selected Mascus' advertising portals and their base applications in the search engines all over the world. Moreover, Bluerank is responsible for recruitment of the SOE agencies that are to be engaged in positioning of the Scandinavian Mascus' classified publishing portals.

Mascus is another Bluerank's client associated in ICMA, the trade organisation of choice for classified media publishers. The agency is specializing in this market sector by planning and implementing worldwide SEO campaigns for its entities. is an on-line marketplace for heavy equipment such as construction and agriculture equipment, trucks...-says Tomasz Odrobinski, Marketing & Internationalization Director Mascus. Every month each of the national advertising portals, with among them, publishes over 70,000 of buy and sell classifieds. We hope that the SEO activities that we are implementing will result in increasing the number of advertisements as well as doubling the number of our portals' users located in 29 countries.

About Bluerank

About Bluerank:
Bluerank is a partner to leading Polish interactive agencies and media houses and is specialising in search engines marketing both in Poland and worldwide. The agency carries out international projects connected with search engine optimisation as well as search engine marketing campaigns on Polish and international markets (for the companies offering sensitive products; operating in travel, finance, motorisation, entertainment, e-commerce branches and for the media). Bluerank is a member of Interactive Advertising Bureau - an international association gathering companies which work out standards of business and advertising uses of Internet as well as SEMPO – an international organisation associating companies and specialists connected with search engine marketing.

About Mascus:
Mascus ( – is a world-wide electronic marketplace for used equipment. Mascus enables trading in agricultural and forest machines as well as transportation, groundscare, construction and materials handling equipment. The Mascus service is available in 29 countries.

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Press Release Submitted On: April 01, 2009 at 9:19 am
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