Bodhtree's MIDAS to Help Solve Mission Critical Application Integration Challenges for Global Pharma Major Dr Reddy's

Hyderabad, India (PressExposure) December 21, 2009 -- Bodhtree Consulting, ( an IT Services Innovator, Data Management and Integration Company announced today that Dr. Reddy’s Laboratories has selected its Data Management and Integration engine MIDAS (Multi Industry Data Anomaly Solution) to address its mission critical application integration challenges.

MIDAS will help Dr.Reddy’s integrate mission critical applications such as ERP, SCM and third party systems in a seamless manner.

“Pharma and Life Sciences verticals are front runners on MIDAS adoption. We found heterogeneity of the Enterprise IT brings a huge challenge in integration for the industry. Sanjiv Gupta, Chairman of Bodhtree Consulting said. With MIDAS organizations can standardize the quality of its services with far more accuracy and addresses these integration challenges with MIDAS extensive customization capability.

MIDAS has proven ability to integrate disparate data sources and applications ERP, CRM, SCM and can be used as a data management platform between disparate applications. MIDAS also provides a real time monitoring of data integration by providing critical alerts via and e-mail and SMS to the designated personnel which will ensure timely attention and smooth processing of the data between applications.

“What made us choose MIDAS is its ability to solve application challenges across various databases and applications. The application delivers measurable results at the lowest possible cost”. Says BV Srinivas, Dy-CIO Dr. Reddy’s Laboratories.

In his comments Head of SOA-DW of Bodhtree, Raghavan VSR Madabhushi said Bodhtree is committed to working closely with its clients to provide solutions that complement innovation, efficiency and growth in the areas of Multi Industry Data Anomaly services.

About Dr.Reddy‘s Laboratories Established in 1984, Dr. Reddy’s Laboratories (NYSE:RDY) is an emerging global pharmaceutical company. We fulfill our purpose of providing affordable and innovative medicines through three core businesses: Pharmaceutical services and active ingredients, Global Generics and proprietary products. Dr.Reddy’s products are marketed globally, with a focus on India, US, UK, Germany and Russia. Website:

About Bodhtree Consulitng Limited

Bodhtree ( has niche strengths in building and managing a Business Oriented IT environment with rich experience in technology incubation, Product engineering, Business intelligence, Data Management, SOA Consulting, CRM Consulting, Analytics, Data Warehousing, Share point Consulting and Product engineering, Bodhtree is headquartered in India with sales offices in the U.S.A. and the U.K.

Media Contact for Bodhtree:
enRight PR
Reach: 09885109594

Bodhtree specializes in Web Services Integration and SOA Consulting and providing custom software development services in areas of IT Consulting, Data Quality, Business Intelligence, and Document Management to a global clientele.

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Press Release Submitted On: December 21, 2009 at 4:43 am
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