Bedford, United Kingdom (PressExposure) July 19, 2011 -- Bedford brewery Wells & Young's announced today the launch of a new series of online 'Bang On Guides' featuring The Bombardier.
Reprising his role as William Charles Bedford, The Bombardier, comedy legend Rik Mayall stars in the first video since the campaign launched in May with a TV advert. The 'Bang On Guides' feature The Bombardier taking viewers on a 'how-to' adventure for a variety of sports and hobbies.
Launched to coincide with The Open Championship, the first 'Bang On Guide' is The Bombardier's Guide to Golf. From improving the length of your drive to placing your balls correctly, The Bombardier shows golf fans how to perfect their game in his own unique, charming and Bang On way.
The Bang On Guide to Golf is available to watch on the Bombardier YouTube channel [http://www.youtube.com/bombardierbeers]
Additional Bang On Guides featuring The Bombardier will be released throughout the summer.
The Bombardier character, also known as William Charles Bedford, is a Bombardier in the King's Royal Bedfordshire's. Historically, Bombardier is a rank used in artillery units in the armies of countries in the Commonwealth.