Book Explains How To Write To Connect

Toronto, Ontario Canada (PressExposure) February 22, 2012 -- Pull ideas out of your head and onto the page by thinking about the person you most want to connect with, then writing like you’re having a conversation, advises Barb Sawyers in Write Like You Talk—Only Better [].

“From simple texts to complex business plans, many people write for hours every day,” says Sawyers. “Some are struggling to connect and engage. Others fear spinach-in-your-teeth mistakes.”

Sawyers urges people to ask “what would keep your reader awake  at night and what would get her up in the morning. By understanding one person, you can attract like-minded people and build community.”

By pretending to have a conversation with a reader, she continues, “your personality shines. Words flow. You relate your thoughts to others. For some people, this comes naturally, but for others it’s tough to throw out what was engrained at school and work.”

Write Like You Talk--Only Better, available in paperback and for e-readers, includes tips on cutting word fat, spotting gaffes that spell check misses and aiding memory. Advice on sound bites, storytelling and other advanced techniques and worksheets for practicing help people reach the next level of writing competence.

After 30 years of writing and editing for experts and leaders, Sawyers understands the challenges many people face in adapting to the conversational approach the web. "Often people are so focused on their message that they don't think about their reader. Or they're so rushed they haven't thought about the best way to express themselves," she says.

Others confuse words that sound similar but are spelled differently or forget how to use apostrophes and other punctuation. "I don't care about the old grammar rules that don't matter any more. But the distinctions that help us understand each other are worth preserving," she says. "After all, understanding each other is what communication is all about."

About Sticky Communication

Barb Sawyers has a master’s degree in journalism and broad experience writing for big organizations, such as Honeywell and the Ontario government, medium-sized ones including Livingston International and St. Michael’s Hospital, and companies so small you’ve probably never heard of them. The Toronto business writer and trainer blogs at Sticky Communication.

For interviews, a free book or more information, please contact me at or (416) 690-1473.

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Press Release Submitted On: February 22, 2012 at 3:45 pm
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