Vancouver, (PressExposure) January 13, 2009 -- Breakthrough brainstorming and creativity can often hinge on a single word association... a phrase, concept, or colloquialism that leads to a "Eureka!" moment. ThoughtOffice.com continues to expand its Word and Image Association database with the addition of over 12,000 words and phrases each week to their ThoughtOffice software, bringing the current total number of searchable terms to over 8,000,000.
"When our team was working with Marsh Fisher to develop the popular IdeaFisher programs, we realized the power of associations within the 65,000 word and phrase database we used in that system," says Mark Alan Effinger, CEO and founder of ThoughtOffice.com. "Initially, we scaled that to 144,000 word associations available within ThoughtOffice. Now, by using online databases to add over 12,000 words, images, and phrases to the mix each week, we've taken the associative thought paradigm to whole new levels."
These associations are explored through the ThoughtOffice IdeaBrowser - a "stream of consciousness" creativity search engine that uses words, popular key-phrases, quotations and images to help users develop ideas and think peripherally (or laterally) in a fast, organic way. The IdeaBrowser ( http://www.thoughtoffice.com/?page_id=7 ) integrates directly with ThoughtOffice, to collect the ideas into a linear presentation, making the creative process easy and effective. The two functions are bundled together into one program, passing information back and forth effortlessly.
"Our experience indicates that using word associations to brainstorm new ideas is one of the fastest and most effective creativity processes known," comments David Lockman, ThoughtOffice Product Specialist. "Client feedback on the expanded IdeaBrowser association engine continues to be extremely positive, and users are telling us it measurably increases both the quality and quantity of their creative output with ThoughtOffice."
ThoughtOffice brainstorming software ( http://www.thoughtoffice.com/?page_id=35 ) makes use of questions, comments, web links, words and images to develop creative solutions for everything from product development to marketing and advertising, from screenwriting to business planning and strategy. A synergistic cross between mind mapping and outlining, the program takes the often unorganized creative process and organizes it automatically, allowing creatives to be more productive and share their ideas more effectively.
The program is available for either Macintosh OS X or Windows XP / Vista, and features a collection of plugin modules that provide professional guidance in 16+ areas of expertise ( http://www.thoughtoffice.com/?page_id=4 ). ThoughtOffice bundles are priced from $97 to $497 and are available online at ThoughtOffice.com.
About ThoughtOffice: ThoughtOffice is a software and consulting firm which develops innovation and creativity solutions for executives, life coaches, instructors, inventors, and consultants. Based in Vancouver, WA, the company has been creating and managing technology and fast-growth companies since 1998, from Irvine, California to Vancouver, British Columbia. The company can be reached on the web at http://www.thoughtoffice.com, by e-mail at firstname.lastname@example.org, or by calling 360-450-6888.