BrandStar Entertainment's The Balancing Act on Lifetime Television Sniffs Out Solutions For Odor Control

Pompano Beach, Florida (PressExposure) June 11, 2009 -- Nothing spoils a sparkling clean home more than persistent, nasty odors. Plenty of products on the market mask smells, but that’s not enough. BrandStar’s The Balancing Act TV show on Lifetime Television presents John Davidson, founder and president of BioFOG, Inc., who discusses his product, SCOE 10X, which permanently eliminates bacterial-based odors – the ones most commonly noticeable in the home. The segment first aired in May and can be viewed anytime at [].

In fact, says Davidson, “BioFOG, Inc., developed and manufactures the only product, SCOE 10X, created specifically to eliminate bacterial-based odors.”

As he notes: “No one product will get rid of all types of odors. That’s because there are three general classifications: bacterial-based, fungal (mold/mildew) and distillates (fragrances). Using the correct product for a particular problem saves money, time and aggravation.”

To permanently remove bacterial-based smells, he says, “the odor residue itself must be completely destroyed. That is what SCOE 10X does so effectively.”

“Women, by and large, have much more sensitivity to odor than men,” Davidson explains. “Generally, they deal with or treat the common odors found around the home. Pet accidents, diapers, garbage disposal, spoiled food, stinky clothes, body and foot odor, are examples of problems that can be effectively eliminated with SCOE 10X.”

Not only does BioFOG manufacture SCOE 10X, it is the only firm with a service division that uses its own products on a daily basis. “As a result, BioFOG, Inc. has extensive experience eliminating odors in real world situations,” he continues.

“Finding products that do the job effectively, the first time, is one of the ways our show helps women run their households more effectively,” says Doug Campbell, Executive Vice President of Programming, BrandStar Entertainment, the producers of The Balancing Act TV show. “I think our audience will appreciate this new discovery.”

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About Brand Star Entertainment

The Balancing Act TV Show on Lifetime Television is America’s only morning show about women, for women, trusted by women. Celebrating life and all there is to accomplish, The Balancing Act TV showinspires and empowers with entertaining and educational segments, placing women in the best position to achieve success in every area of their lives. The show is produced by BrandStar Entertainment and airs on Lifetime Television 7 a.m. Eastern/Pacific (check local listings). Additional information and each segment can be accessed on the show’s website, - Each episode is also available on and - For more information about BrandStar Entertainment, please visit - Sign up for the show’s newsletter at []

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Press Release Submitted On: June 10, 2009 at 8:10 am
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