BrandStar's "The Balancing Act" On Lifetime Television Introduces The Personal Trainer You Wear on Your Wrist

Pompano Beach, Florida (PressExposure) June 03, 2009 -- When you’re working out, are you doing it at the optimal levels for cardio fitness? What about fat burning? Most women really don’t understand the intensity aspect of exercise and why monitoring heart rate is so important. To help viewers with this necessary aspect of exercising, one of the The Balancing Act’s fitness experts, Adriana Martin, talks to Jennifer Villani, Product Expert from Polar Inc., the firm that pioneered the heart rate monitor 32 years ago and has been leading the way in technological innovations and heart rate monitor/training computer firsts ever since. The segment airs May 6th, May 13th and May 18th, or you can view it anytime at [http://www.thebalancingact/polar].

“The Polar FT40 is an amazing little training computer that offers many important features, including continuous heart rate monitoring, calorie counting and access to a free online community,,” says Villani.

“It takes into consideration a person’s weight, age, height, training goals – and more,” she says. “And then, based on their physical condition on a given day – measured via heart rate – it calculates fat burning and fitness improvement zones.”

In 1977, Professor Seppo Saynajakangas founded Polar Electro to develop and market wireless heart rate monitors for sports professionals. More than three decades later, it is the brand of choice among top athletes and consumers looking to get fit.

Villani says the FT40 is part of a new generation of fitness training computers that encourage people to “listen to their bodies” to get the most from workouts and to stay motivated along the way. “For anyone wanting to get in shape through activities like going to the gym, jogging and active sports, the Polar FT40 is the ideal training partner,” she says.

“All fitness-conscious women need to understand their bodies so they can achieve their desired fitness level, improve exercise performance and enjoy a healthier lifestyle,” says Doug Campbell Executive VP of Programming for BrandStar Entertainment, the producers of The Balancing Act TV show. “We appreciate Jennifer getting to the heart of the optimal fitness regimen.”

For information, visit

About Brand Star Entertainment

Headquartered in Lake Success, NY, Polar is a wholly-owned subsidiary of Finland-based Polar Electro OY, which invented the first wireless heart rate monitor (HRM) in 1977. Since then, Polar has been pioneering a revolution in training and leading the heart rate monitoring category with innovative products. With over 30 years of experience Polar is the global leader in providing training technology and solutions for those who seek fitness and sports performance. Today, Polar training computers are the number one choice among consumers worldwide. For more information, visit

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Press Release Submitted On: June 02, 2009 at 4:37 am
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