Brand Asset Digital Boosts Michigan Economy Thru Acquisition of Heritage Tower Building to be Renamed Brand Asset Digital Tower

New York, NY (PressExposure) November 11, 2008 -- Brand Asset Digital announced today the acquisition of the Heritage Tower in downtown Battle Creek, Michigan. The company will expand its technology staff in the building bringing jobs to the city and state following its recent launch of P2Pwordsâ„¢, the first pay-per-click Search Engine Marketing (SEM) platform for P2P Search. P2Pwordsâ„¢ gives top advertisers the unique ability to target and connect their branded content directly to consumers via P2P Search.

“With the economy on everyone’s mind we hope this acquisition and the related hiring will be a sign of good things ahead for the state” stated Tim Hogan CEO and Co-Founder of Brand Asset Digital. "Battle Creek is a great city," said Hogan. "Everyone’s been quite welcoming and enthusiastic. They have a lot to offer with their central location and nearby universities, import aspects as we seek to hire developers. We are seeing significant growth and response from the market for our products and technologies and Michigan is an ideal location for us to invest in the future of that growth.”

Brand Asset Digital expects to capitalize on the continued explosion of paid search advertising which is estimated to break $30 Billion in 2008 up from $22 Billion in 2007. Hogan said the city's downtown fiber-optic loop, which provides vast bandwidth access for Internet companies, was the driving force behind the acquisition. The loop was completed in 2003.

"The fiber-optic loop sealed the deal," Hogan said. "The foresight of the city to put the fiber in downtown, I think that was a brilliant move. We look forward to expanding our company growth in Michigan. We’re glad to have a positive economic impact on the state by bringing new jobs and technologies”.

The Tower, originally built in 1931, is one of the most important examples of Art Deco architecture in the Midwest and comprises over 120,000 square feet of office and retail space. The building is ideally located in the center of the business district. Once renovated space is available Brand Asset Digital, based in Pensacola, FL and New York City, will expand its computer programming and software development staff there further expanding the company’s aggressive growth into the Search Advertising and Live Streaming space. The building will also house one of Brand Asset Digital’s new Data Centers.

The building's rich history, rare construction, and unique vintage bank make it an ideal location to bring additional movie business to the city and state. Michigan has become one of the most film friendly states in the country and several film production companies in Hollywood have already expressed interest in shooting on location in the building for projects starting in early 2009.

The Heritage Tower will be formally renamed The Brand Asset Digital Tower.

More Information About P2Pwordsâ„¢ can be found at

About Brand Asset Digital: Brand Asset Digital is a distributed technologies company with a focus on P2P search marketing and efficient LIVE content delivery. The company is based in New York City and Pensacola, Florida with new offices opening in California and Michigan. The technology platform behind Brand Asset Digital products is its proprietary distributed CDN (content delivery network), built by Tim Hogan and his development team. Brand Asset Digital is privately funded.

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About Brand Asset Digital

Andrew Eisenberg
Brand Asset Digital
New York, NY

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Press Release Submitted On: November 11, 2008 at 5:14 am
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