South Bend, IN (PressExposure) May 22, 2014 -- Representatives of Masonry Cosmetics, Inc. today announced the launch of a new website featuring expanded informational content, brick matching service, instructional videos and links to the company's related websites providing building professionals and homeowners alike with access to turn-key brick matching and staining kits.
Don Foster, Masonry Cosmetic's vice-president said, "The launch of the new site is the culmination of a long-term strategy to give architects, building professionals and do-it-yourselfers an easy-to-use information portal explaining everything they need to know how to permanently match or stain brick, masonry, or mortar and to also color enhance the lost color of concrete pavers."
The company worked with Precept Partners to design and develop the new website. Stephen Antisdel, manager of Precept said, "The new Masonry Cosmetics website functions as the hub of the company's growing network of specialized websites designed to serve the specific needs of different markets. We think this "hub and spoke" approach works well when a company serves distinct customer segments, each with different needs. It allows each site to "speak" directly to that customer far more effectively than trying to crowd multiple marketing messages into one website."
Mr. Foster continued, "Visitors to our new website can start the process of engaging Masonry Cosmetics to provide professional brick matching and staining services, or they can link out to our other websites designed to serve building professionals and contractors, as well as homeowners interested in doing the work themselves." The new website can be accessed at http://www.MasonryCosmetics.com.
Mr. Foster added, "For building professionals who work with many types of brick and masonry surfaces, we also provide users of our BrickmanStainKit with access to an instructional website with even more technical data and application information. We're focused on insuring every brick matching and staining project using our proprietary products has every opportunity to come to a successful end."