"Brickford" To Struggle Against Counterfeit In The Building Ceramic Market In Russia

Moscow, Russian Federation (PressExposure) February 19, 2009 -- "Brickford" considers necessary to publish the information about the facts of falsifications in the market of European building ceramic. Such facts have become frequent in Russia lately.

A number of European construction materials manufacturers, including ceramic brick and ceramic tile manufacturers, have appeared on the verge of bankruptcy during recession.

"Russia is an ideal area where the companies suffering crash can try to delay its death, - tells Ilya Bocharov, CEO of "Brickford". - In Russia it is possible not only to dumping, but also to market the false production under well-known brands. In Europe such are being pursued by law. The European legislation protects the market. There it is impossible to imagine a situation when a manufacturer who has appeared on the verge of a survival brings down the market».

"Brickford" has the information that in a number of regions the production of "Heylen Bricks" is being realized under the pretext of a brick of the Vandersanden. There the furnaces are extinguished, in other words, operations on Heylen Bricks are stopped.

"Brickford" is authorized by Vandersanden to take measures to counteract the attempts which undermine business reputation of concern and mislead the domestic consumer. Besides, these actions also undermine trust towards Russian importers of brick as a whole.

«In a case with a brick the potential benefits may have insoluble problems. First, it's the brick rests that are being sold. Therefore, a buyer, having made an advance payment, can receive a brick from different parties which will differ on color. Secondly, the advanced order can be inexact in quantity. It happens usually. After some months it will be necessary to repurchase a brick. But Heylen Bricks is closed. And even if it will be restarted, the future brick will be completely not such as present. Moreover some Russian companies deliver these goods by rail. It is cheaper. However the client will receive a brick absolutely not in the condition that would be desirable for him».

"Brickford" supports an openness and responsibility towards the consumer. We intend to protect interests of our European partners and our clients, including in a judicial order.

About Brickford


Brickford (Russia), leading importer of premium building ceramic of the European producers. Controls 60% of premium building ceramic in Russia. 19 years on the market of building ceramic. In 12 Russian regions Brickford represents: ROBEN, CRH, Quick-mix, VANDERSANDEN, KORAMIC, A.K.A, and also KERAKAM (Samara) and RAUF (St. Petersburg).
Press Office: +7 495 981-4828, 981-4830
Email: info@brickford.ru

Press Release Source: http://PressExposure.com/PR/Brickford.html

Press Release Submitted On: February 19, 2009 at 8:36 am
This article has been viewed 13862 time(s).