Business Owner Wins National Awards

Flagstaff, Arizona (PressExposure) November 18, 2007 -- It has been said “be careful of what you dream, as it may come true.” Fifteen years ago, when Creative Gifts to Go became a reality, owner Joyce Reid’s dreams soared. Even though it was a small local gift basket business, Joyce purposely left the words “gift basket” out of the name because she dreamed of becoming much more.

Those dreams came true at the 2007 National Gift Basket Convention in Orlando Florida when Creative Gifts to Go was recognized as one of the “Top 50 Gift Basket Companies in America” for the third year in a row. This was a very eventful convention for Joyce for other reasons as well. She was invited to serve on the faculty of the convention teaching a class about building e-commerce sites that sell. As a winner in the designer competition at the 2006 convention in Las Vegas, she was eligible to compete for the coveted award of “Master Designer of the Year.” She won second place in this very competitive competition. Her entry was also recognized as the “Best Corporate Gift Basket of the Show” and is being featured in an upcoming issue of Rave Reviews, the national trade publication for the industry.

What began as a small local business fifteen years ago has slowly expanded and grown into a nationwide corporate and personal gifting service. The company’s customer list includes large and small businesses and government agencies throughout the United States as well as individuals, entertainment companies, and even a MASH unit based in Germany.

An empty nest and a husband’s early retirement when he was 50 made Joyce take a long look at what she could do to avoid the pitfalls of boredom and stagnation that so many in mid-life fall into. Even while raising two daughters as she and Ron moved from one Forest Service station to another, she was never one to stand on the sidelines of life. In Yreka, California, she served on the City Council, Planning Commission, and School Board. Glider lessons in Willows, teaching 4-H projects in Springville, and accomplishing the skills of becoming a professional writer rounded out those earlier years. In Flagstaff, she helped organize the first children’s theatre and business skills were quickly learned as she and Ron started, grew, and later sold Arizona Singles – a statewide newspaper.

Joyce knew that she wanted to do something more than travel or lunch with the girls. She had enjoyed the challenges and rewards of operating her own business and had seen the difference that Arizona Singles had made in people’s lives. Finding a business that put a smile on people’s faces and a spark in their hearts became her goal.

One day, she read the quote “Life is not measured by the number of breaths we take but by the moments that take our breath away” and thought ‘what better way to create happiness than to knock on someone’s door with a gift designed to take their breath away?” The seed for Creative Gifts to Go was planted.

She tells us, “I knew nothing about gift baskets – couldn’t even tie a decent bow. I did know how to operate a business, however, and had already discovered that you can learn just about anything that is important to you.”

Fast forward 2007. The Master Designer Award has shown that she can create a basket that will take someone’s breath away. The business has grown to the point that it is no longer just a local gift basket company. It has expanded into a national gift service with products and customers from all over the world. Many of the gifts are shipped now and she’s no longer able to knock on everyone’s door. Morning begins early many times with calls from China, Australia or New York.

She says, “People are usually surprised when the owner answers the phone but I like to keep my pulse on the most important ingredient of my business – the people who send and receive our gifts. And, yes, I still knock on some of those doors and love seeing the surprise that lights up someone’s face as they respond, “Wow, that’s for me?”

Joyce tells us that some companies create long detailed mission statements. But she knew from the beginning that a lot of words wasn’t what her business would be about. Even though the company has expanded into much more than she dreamed, she still prefers to keep it simple.

“Our business is to make people happy,” Joyce says with a smile. “Nothing more. Nothing less. Old-fashioned? Perhaps. But that’s who I am and that’s what Creative Gifts To Go is all about.

Joyce operates a blog at [] and a number of websites. The main one can be found at

About Creative Gifts To Go LLC

Creative Gifts To Go LLC
Flagstaff Arizona

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Press Release Submitted On: November 18, 2007 at 11:10 am
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