Buyagift Defies Crunch With French Expansion

New Barnet, United Kingdom (PressExposure) October 01, 2008 -- Buyagift, the UK’s leading online gift experience company, today defied the economic gloom to announce its expansion into Europe with the launch of French arm, Coolkado.
Due to launch in October 2008, Coolkado will offer its customers more than 300 different experiences across 11 categories including driving, pampering, adventure, weekends away and gourmet experiences. The company will also offer a children’s experiences category.
Coolkado is Buyagift’s first venture outside of the UK.
“Following the continued success of Buyagift in the UK, the expansion of the company into France comes as a natural progression,” comments Dan Mountain, Managing Director and co-founder, Buyagift. “We’re delighted to be launching Coolkado and are looking forward to replicating the success of Buyagift in a new and exciting market.”
With experiences starting from just €25, Coolkado’s exciting range of activities includes a spa day for two, a Champagne-tasting cruise on the River Seine and a Ferrari driving day.
For customers looking to give a Coolkado experience as a gift, the company will offer the option of two multiple-choice vouchers – Passkado (12 experience options) and Maxi Passkado (25 experience options) at a cost of just €99. Customers can then personalise the voucher to make their gift truly unique.
To celebrate its launch, Coolkado will be offering its customers €7 discount vouchers which they can redeem as many times as they want on the site.
Growing at a rate of more than 30 per cent a year, Buyagift is a fantastic example of a UK retailer defying the economic downturn. The company’s continued success can be attributed to several factors, including ongoing website innovation, competitive pricing, unparalleled levels of customer service and unique special offers and promotions. All of these factors help attract new consumers and encourage customer loyalty which helps ensure that the company keeps ahead of its competitors.

About Buyagift Limited

Editorial contact:
Alex Sanderson
Buyagift Limited
Kingmaker House
15 Station Road, New Barnet
Herts, EN5 1NZ
0208 275 5235

Press Release Source:

Press Release Submitted On: September 30, 2008 at 2:59 am
This article has been viewed 50601 time(s).