C. Krishniah Chetty & Sons Brings To India The World Famous Tolkowsky Diamond

Bangalore, India (PressExposure) December 17, 2008 -- Tolkowsky is a name synonymous with the finest diamonds in the world. When the youngest member of the Tolkowsky dynasty creates a new jewellery collection, the results are never less than stunning. Jean Paul Tolkowsky's collection carries not just the legacy of 200 years' diamond cutting experience, but a flair and brilliance in design and craftsmanship that is unparalleled. There are six distinct stories within this contemporary, classic collection, and each diamond used has the famed Ideal Triple Excellent Cut.

Commenting on the association, Jean Paul Tolkowsky, the seventh generation of the Tolkowsky family said, "Tolkowsky has chosen to partner with C. Krishniah Chetty & Sons for their excellence in jewellery craftsmanship and their impeccable reputation over 135 years. Tolkowsky being a conservative business family had looked for a partner in India with rich heritage and quality. The trust between us will go a long way in establishing the brand and the partnership."

This is a first entry for Tolkowsky into the Indian Market, which is an exclusive partnership with C. Krishniah Chetty & Sons. C. Krishniah Chetty & Sons is proud to introduce one of the most famous European Diamond houses which will add to its status as a premium diamond store -a-one-of-its-kind in India and give a competitive edge in the market.

According to Vinod Hayagriv, Managing Director, C Krishniah Chetty & Sons, "C. Krishniah Chetty & Sons and Tolkowsky have been doing business for several years and it is the first time that the brand is available as an exclusive range in India. The CKC-Tolkowsky range includes the Indian line developed by C. Krishniah Chetty & Sons and the diamonds will be cut and polished between the Thailand and the Botswana factories of Tolkowsky."

Mr Hayagriv added, "This exclusive arrangement allows Tolkowsky to be available to diamond connoisseurs who demand the best in India. C. Krishniah Chetty & Sons plans to take this range into other cities across the country along with their own line of fine diamonds and jewellery."

It is the first time that two jewellery majors have come together to create the countries biggest and first-of-its-kind Diamond destination in the heart of Bangalore city. The 14,000 sq ft store boasts of more than 14 exclusive and premium top-of-the line collection, each carrying the heritage and unparalleled quality of cut and design. The flagship diamond store has been designed especially for the best diamonds and rare gems and jewellery sourced from the corners of the world.

The USP of the Tolkowsky diamond is its perfection in all the spheres of Triple Excellent Quality viz. Cut Specification (also known as diamond proportions), Finish and Symmetry. It is said that an extremely small percentage of diamonds in the world meet such high quality standards. The jewellery is meticulously crafted showcasing the brilliance and light of every diamond and will be available only at C. Krishniah Chetty & Sons.

About Tolkowsky Jean Paul Tolkowsky is a member of the seventh generation of this family of diamantaires, who began working as jewellers at the start of the eighteenth century, on the border of Poland and Russia. In the 1840s, Abraham and his three sons moved to Antwerp, the centre of diamond manufacturing and technology. The Tolkowsky family started making jewellery for the nobility, but very shortly thereafter began to work closely on the technical side of diamond cutting. Abraham's son Maurice invented the diamond bruting machine, fundamental to creating a perfectly round stone, while Maurice's nephew Marcel invented the 'Ideal Triple Excellent Cut', regarded universally as the supreme form for a modern round diamond.

In 1956, Abraham's great grandson Gabi followed the family tradition and became a master diamond cutter; he is widely acclaimed as one of the world's greatest experts. In more recent years, he has been joined by his son Jean Paul. Together, father and son worked on the De Beers Centenary Diamond. Starting in 1988, it took three years' work, in a secret underground location free from any vibration, to cut the 599 carat rough diamond, to create the 273.85 carat, 247 facet, largest D flawless diamond in the world. The Tolkowsky partnership also worked on the world's largest polished diamond - The Golden Jubilee - a 755.50 carat rough stone, yellow brown rough, which was transformed into a 545.65 carat yellow-brown, brilliant cushion-cut stone, which was presented to the King of Thailand.

Jean Paul's vision is to turn these exquisite diamonds into the finest classic contemporary collection, with something to appeal to everyone - from majestic three carat platinum-set solitaires, with delicate pavé stones on the side, to striking pieces where the diamonds appear to float aloft 18 carat white gold settings. The launch of Jean Paul's collection combines the technical skills of one of the world's leading diamantaires, with the sophistication and modernity that is Tolkowsky.

Every item from the collection is packaged in a hand crafted black jewellery case, which slides open to reveal - on a velvet cushion that rises from the centre of the box- The Ideal cut diamond earrings, pendant or ring of your choice. Each item comes with a certificate that is signed personally by Jean Paul, to guarantee each diamond's quality, natural origins and ethical production.


About CKC Sons

The house of C Krishniah Chetty & Sons is one of the world's finest jewellery Heritage businesses that have chronicled its 135 years heritage from being a jeweller to the British Empire, the Maharajas in South India and today a preferred partner to world leaders in fashion design jewellery.

The company's inception dates back to the 1860's when Cotha Krishniah Chetty, the founder of C. Krishniah Chetty & Sons, started by selling coloured beads to Britishers, who took a fancy for beads which were in vogue in Europe. The British army & royalty being their main clients demanded a very high level of competence & expertise in craftsmanship, Diamonds, Gold & Silver. They started making trophies, medals, shields large over-sized cascades for the British Army and gold and diamond "Ghanda Berunda" pendants for the Mysore Royalty.

C Krishniah Chetty & Sons have delighted women & men for over thirteen decades and five generations with jewellery that have today become heirlooms. Painstakingly crafted by skilled craftsmen, C. Krishniah Chetty & Sons pieces capture timeless Indian traditions. They have however not rested on time-tested traditions alone and continue to create jewellery that reflects the rich personality of today's Indian women - both young and old, setting the pace for traditions of the past and trends for the future.

The company has a vision of being a quality & highly respected jeweller by providing consistent & legendary services to its clientele. Their mission to satisfy the highest expectations of every client, in relationships that can span generations. They continue to strive to enhance the quality of craftsmanship, metals, and gemstones & ensure that the experience derived by each customer is of the highest standard.

Press Release Source: http://PressExposure.com/PR/CKC_Sons.html

Press Release Submitted On: December 12, 2008 at 4:11 am
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