Holly Springs, NC (PressExposure) December 08, 2008 -- Chief Executive Officer of 919 Marketing Company, David Chapman, recently interviewed with Frank Vinluan of American City Business Journals to discuss the Carolina Hurricanes and what makes a successful sports brand.
âThe first step is to get past the common perception that a brand is created solely through a logo and the graphics that surrounds the brand,â said Chapman. âThey support it and accelerate recognition and the branding process but do not create the brand.â
In referring to the Hurricanes, Chapman explained to Vinluan that branding is the process of taking a sports team and transforming it into an emotional experience that pulls us in, makes us believe, inspires us to buy tickets and merchandise. A strong brand captures, compresses and conveys a teamâs values, the promise of its products and the guarantee of a consistent fan experience.
Fan loyalty starts with a connection to the fan base. Itâs no surprise the Hurricaneâs brand was rated No. 20 out of 122 North American major league sports teams by Turnkey Sports & Entertainment.
âWe arenât necessarily looking for brands to help us become something or someone else or prove who we are to the world, or even befriend us,â says Chapman.â We want brands that say, I am the brand, the brand is me.â
To read the complete American City Business Journals article, click here: http://triangle.bizjournals.com/triangle/stories/2008/12/01/story7.html?b=1228107600%5E1740158
*** About 919 Marketing Company 919 Marketing is a nationally recognized public relations and marketing consulting firm with a proven track record of helping underdog companies of all sizes discover their competitive advantage and drive profitable business growth. Headquartered just outside of North Carolinaâs Research Triangle Park and with a satellite office in Washington, D.C., 919 was founded over a decade ago by CEO David Chapman. 919 is an unconventional firm with an uncanny ability to develop winning marketing strategies for a roster of companies including The Rosetta Stone, Kerr Drug and Jersey Mikeâs Subs.
919 Marketing provides strategic planning, public relations, interactive marketing and creative development services â each utilizing proven processes that have been refined and validated over hundreds of client engagements.
For more information, visit: http://www.919marketing.com