CRM Expert Posts New Article - "Get a Single View of the Customer by Linking Customer Master Duplicates in SAP CRM"

Dedham, MA (PressExposure) December 29, 2011 -- This article focuses on a method to avoid the occurrence of multiple copies of the same customer in the SAP CRM system's master record. When the SAP CRM system is linked to one or many other external business systems in the landscape, you can end up with duplicate customer records. The article troubleshoots the possible reasons why the SAP CRM system is not recognizing this error and how to enable it to self-correct any duplicate entries.

Learn how to use the SAP CRM system to avoid duplicate entries in the master record and save time and confusion when multiple entries are present by consolidating them. Bob Croce, product director of SAPexperts comments, "Having multiple duplicate entries in a database only confuses users and wastes time. These steps will help to prevent these types of errors from occurring again in the future."

The article is written by Abhishek Srivastava.

The article abstract is located at:

About the Author:

Abhishek Srivastava is senior consultant at Deloitte Consulting, India, in the areas of SAP CRM and SAP ECC. He has more than six years of SAP CRM and technical consulting experience. Abhishek has SAP CRM implementation experience in SAP CRM 4.0, 5.0, 5.2, 6.0, and 7.0.

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Press Release Submitted On: December 29, 2011 at 1:53 pm
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