London, United Kingdom (PressExposure) March 06, 2012 -- Legal consultancy group CXINLAW is creating a surge of interest within the legal sector following the release of its 70 page report which highlights the value of customer experience in law firms and legal service providers.
Key findings all point to the prevalence and negative impact of poor levels of customer service within the legal sector. These findings include the fact that almost half of all legal service providers present a first impression that can significantly impede the chance of converting a prospective client into one that is likely to make an instruction. Likewise for current clients, the findings indicate that poor service can not only frustrate clients, but in many cases, can lead to them defecting and taking their business to a competitor. The report goes on to recommend a number of simple first steps in introducing 'customer experience best practice' to law firms.
Carl White, Partner at CXinLAW said, "Following its release, many law firms and legal service providers are asking, What can we do to improve the experience we offer our clients?. Our answer is, in a crowded and changing marketplace, it is vital to differentiate your firm from the competition. Where services, knowledge and pricing are similar from firm to firm, it is essential to look at service through the eyes of clients - does your firm reassure a caller, build trust and make it easy for them to engage and recommend the firm. If you take the time to assess, you may be surprised at what you find."
Due to the degree of interest in the report, CXINLAW are proud to announce the inaugural Customer Experience in Law seminar in London. The event is free for anyone in the legal sector interested in growing market share through the delivery of improved customer experience. The event will run in April 2012 with dates and location to be soon announced on http://www.cxinlaw.com and http://www.netlawmedia.com
CXINLAW is a subsidiary of Netlaw Media, the leading legal events organisation in association with Potentio, the specialist customer experience design agency.