Cafe Society Offers Big Profits if You Know How - Don Clarke's Guide to Setting up a Coffee Shop is Now Available in the Land of Coffee

Ottery St Mary, United Kingdom (PressExposure) January 31, 2009 -- There’s big money in coffee, but only if you know how. With a 900 per cent mark-up in the price we pay to enjoy a coffee outside our homes compared with the price it costs to make, it’s no wonder that many people dream of owning their own coffee shop but don’t know quite how to go about it.

Aspiring coffee shop owners can pick the brains of a highly successful coffee shop owner, who, with no previous experience in catering, was turning over £½m a year before he retired.

In 2007, Don Clarke, who started out as a shop fitter and interior designer before opening and running a series of fast food outlets and coffee shops, wrote an easy to follow and comprehensive step-by-step account of how to set up and profitably run a coffee shop. Each chapter deals with a specific topic, from the initial search for premises to expanding into a chain of shops.

In 2008 Don was approached by a publishing company based in Istanbul who were searching for just such a guide. It has now been translated into Turkish and is on sale on the most popular coffee website in Turkey –

And the spreading of Don’s words of wisdom does not stop here. A Greek translation of the guide has almost been completed, and will shortly be available for sale online at: []

So why is How to Set Up a Coffee Shop in such demand? Well, every aspect of the business is covered, including whether to lease or buy premises, budgeting and writing a business plan to secure finance, health and safety requirements, insurance and licences, interior design, equipment – even down to the size and thickness of cup – recruiting staff, marketing and cleaning.

This is a foolproof guide to setting up and running a coffee shop which will steer anyone who is thinking of entering this profitable niche of the catering industry away from the pitfalls which cause so many small catering outlets to fail, some in their first year. As reported in the review by trade magazine Cafe Culture, 'Don Clarke’s practical and illustrated book takes a no-nonsense “if you don’t start right, you won’t finish right” approach to starting a coffee shop.

Don’s coffee shop business thrived because of his capacity for hard work and ability to spot gaps in the market, but as he says: “If I had the information, when I started, that I am providing you with now, I would have saved months of trial and error and many thousands of pounds!”

About T Beaney Publishing

Don’s book is available as a downloadable e-book via

Alternatively, a printed book can be ordered from the website.

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Press Release Submitted On: January 30, 2009 at 4:18 pm
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