California Paints Releases the Most Revolutionary Colorant System in North America

Andover, Massachusetts (PressExposure) March 11, 2011 -- California Paints is proud to announce the introduction of Trillion™ - Super Strength Colorant. This zero VOC colorant system delivers the best color performance in the industry. California Paints, the quality manufacturer of paints, zero VOC coatings, and exterior stains, is the first in North America to introduce a super strength colorant program with superior coverage that provides increased color saturation while using far less colorant than conventional tinting programs.

Exclusively available from California Paints, this environmentally friendly, zero VOC colorant easily outperforms all other tinting systems in use today. Coatings tinted with Trillion have the highest hiding power over all other tinted products. Developed from European technology, all coatings tinted with Trillion will offer better scrub resistance, improved resistance to water spotting, greater burnish resistance, and enhanced block resistance. "We searched the world over to obtain the best and most flexible color system on the market today. This system provides unmatched opacity without compromising our paint," says Ron Boyajian, Vice President of Product Development and Technical Sales for California Paints. "Many competitive colorants have severe limitations in terms of application characteristics, performance and competitive pricing. Fortunately, Trillion has none of these drawbacks."

Due to its super strength intensity, Trillion requires the use of less colorant to achieve opaque, enriched color. Using less colorant allows the original features of the paint to perform as intended rather than being altered by the addition of excessive ingredients. By comparison, other colorant systems require the use of additional ounces to achieve the desired color, which can alter the defining characteristics of the paint.

The benefits of Trillion are universal and all coatings from alkyd to latex will be enhanced when tinted with this ground-breaking colorant. Interior and exterior products of all quality will exhibit superior opacity and amplified color intensity when tinted with this exclusive colorant program. "California Paint dealers will have a unique sales advantage over their competitors. Coating coverage, application and performance will be unsurpassed in our marketplace. Trillion is truly a revolutionary breakthrough in our field" states Dan Cohen, Vice President of Sales and Marketing for California Products Corporation. The Trillion tinting system will be available at participating independent dealers starting May, 2010.

About California Paints

Based in Andover, MA, California Paints is a division of California Products Corporation, an innovative manufacturer of quality paints, coatings and sports surfacing systems. California Products is a leading producer of California Paints® and Storm Stain® architectural coatings, including Fres-Coat® Velvet Flat, continuously rated #1 house paints by an independent national study. Committed to providing outstanding quality and exceptional color choices, California Paints is constantly seeking new innovation while keeping true to quality standards. For more information visit

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Press Release Submitted On: March 11, 2011 at 12:02 am
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