Calvert Creative Announces Social Media Seminars

Cary, North Carolina (PressExposure) January 10, 2008 -- Calvert Creative (a Calvert Holdings, Inc. company) announced today plans to conduct a series of seminars entitled, “What is Social Media? How Can it Move Business?”

The seminars, slated to being in late January, are designed to introduce businesses to social media and to begin discussions of how this new marketing may be used to move businesses. Sequential seminars are part of the overall strategy.

“Many executives have noticed the upsurge in publicity about social media including recent buzz about it in the presidential elections. Now companies are saying we need to understand social media and become participants,” reported Jeff Tippett, a Social Media Strategist for Calvert Creative and its parent company Calvert Holdings, Inc. “Many companies have determined that being ‘dark’ in the social media realm is no longer a viable option. They have to find ways to be participants in order to manage their online branding as well as to understand their competition’s online presence.”

The seminars are designed to offer an entry-level understanding of social media and to engage businesses in collaboration about implementing social media as part of their overall strategy for online communication.

Two distinguishing components of the seminar are 1) They are free. Calvert Creative will conduct the seminars at no charge to businesses. “People and businesses want to know what's happening, and it's part of our job to keep an eye out there and call back the reports not only on what we are finding but also on what we think is coming soon," commented Lisa Creech Bledsoe, Creative Director for the company, "That way everyone wins." Bledsoe recently posted her "Tech Predictions for 2008" on the Calvert Creative blog. 2) They are green. “We made a conscious decision not to waste resources by creating lots of print collateral,” remarked Tippett. Noting that most people end up throwing away print materials Calvert Creative decided that a more green approach was to communicate digitally. He continued by adding that “We can adapt and proliferate our message more easily by using digital communication.”

The discussions do not end at the close of the seminar. Plans are to continue the conversation on Calvert Creative’s blog. Calvert Creative is engaged in building a network of businesses that are interested in discovering ways to move businesses forward through social media.

Information about upcoming seminars is available by contacting Jeff Tippett at 919.854.4453 or For more information on Calvert Creative visit [].

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Press Release Submitted On: January 10, 2008 at 2:24 pm
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