St. Louis, MO (PressExposure) March 01, 2009 -- Captiva Marketing, the local leader in Internet and search engine marketing services, recently announced the addition of a public relations division. The new PR group will work hand-in-hand with Captiva's current internet marketing managers by assisting with content development, building inbound links and elevating clients' online presence.
"The addition of a PR division was a natural progression for our organization," said Mark Forst, President of Captiva Marketing. "In today's economic environment, everyone is looking for ways to generate business in a more cost effective manner. Public Relations offers our clients one of the best strategies for achieving a heightened online presence without significant costs."
In addition to standard PR services such as writing and media relations, Captiva Marketing's public relations department will offer a variety of services to clients to augment Captiva's search initiatives engine marketing initiatives including content development, news distribution, enhanced online newsrooms, blog outreach, trade publication outreach, media training, message development and more.
"Typical PR personnel and PR firms struggle with how their efforts can truly complement a search engine marketing program," said Forst. "Aside from the obvious benefits that PR generates, there are additional factors that influence the search engine ranking algorithms that should be taken into account. Our deep understanding of the mathematical relationship between inbound links and PR differentiates our PR services from other firms. Captiva was already engaged in a fair amount of PR work, but the creation of this division will allow us to take a more comprehensive approach to our clients' overall marketing plans."