Car Rentals Site Announces Winter Road Safety Campaign

Lightwater, United Kingdom (PressExposure) December 11, 2008 -- The Managing Director of, Gareth Robinson, recently issued a statement kicking off the company's annual Road Sense campaign. He explained the main goals of the initiative saying, "Road Sense is all about trying to help people be prepared" for what he says are increased dangers associated with winter driving.

In particular, Mr. Robinson pointed to the possibility of slick roads and variable visibility resulting from glare, inclement weather and dark winter nights as dangers facing drivers this season. These factors taken in light of the yearlong average fatality rate on British roads - nine per day - make road safety an especially important issue this holiday season. has responded with a comprehensive website compiling useful facts, straightforward advice and cautionary statistics designed to motivate motorists to stay informed about potential road hazards. Road Sense goes on to offer prizes and a 15% discount on products offered by its partners.

Halfords, the one-stop travel accessories store, has joined with Road Sense and is giving away a £200 prize package that centres on a Parrot Hands Free Phone Kit but also includes an AA Breakdown Emergency Kit that comes with a reflective vest.

A more comprehensive range of emergency kits is offered by, an emergency equipment specialist that has also joined the Road Sense initiative. These kits are available in several categories and all at a 15% discount. The simplest kit includes a hi-visibility vest, ice scraper, glow stick along with ultra-light blanket, long-life water and high-energy food.

Road Sense rounds out its offerings with advice on specific tactics to decrease accident risks, such as how to drive safely at night and specific facts about alcohol and mobile phone use while driving. compares prices on hire cars available from 50 different companies in 9,000 international destinations. Companies compared include Alamo, Thrifty, Budget and Economy.

More information is available at


About premiered in 2003 and went on to serve 100,000 customers in its first three years, making it one of the UK’s top web-based hire firms.

The company began as an online affordable hire-car service, but rapid growth prompted an 2007 overhaul. Developing a cutting-edge comparator, was the first travel company to scour its competitors’ listings in search better deals. Customers can now see the offerings of 50 car hire companies in one browser.

Cheap rental cars can be booked in 9,000 destinations, with the comparator giving real-time, rapid results. Companies searched include EBookers, Sixt, Opodo, Alamo, Thrifty, Economy and Budget.

An archive of 6,000 links to tourist websites and 2,700 travel articles are also found onsite.

Due to its success and precedent-setting role in the rental car industry, was honoured as Best Car Hire Company in the 2008 Travolution Awards. Information and booking is available at

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Press Release Submitted On: December 09, 2008 at 12:17 am
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