Casual Gaming Platform Off To A Cracking Start

Centurion, Gauteng South Africa (PressExposure) February 08, 2011 -- He adds that the uptake and response from new and existing clients has been incredibly positive, with 20 new projects already confirmed. These include a number of new casual games portal deployments in the Middle East (these sites have been fully customised to cater for the Arabic language and the reading of content from right to left), UK, USA, Vietnam, Europe and South Africa.

The new platform caters for publishers wishing to quickly and cost effectively deploy a casual games offering either onto their existing portal or as a new standalone solution, this can either be a full white label solution or a full featured Facebook application. The platform allows publishers to customise the "Look and Feel' of the site, import logo's, add tracking scripts (such as Google Analytics), add banner tags, customise backgrounds, manage the message of the day, change themes, setup tournaments, translate the site and the most popular games.

The added benefit of the platform is that publishers, large or small, can immediately start earning revenues from their user base, these revenues are derived from traditional advertising and from micro payments,. The platform is fully integrated into PayPal and Moneybookers, additional payment mechanisms will be added on an ongoing basis. Micropayments are earned when users use their virtual currency credits (Pods) to buy in-game power-ups, customise games, when virtual gifts are bought and sent to friends, when users create contests and enter tournaments, micro payments are also used when users customise or pimp their avatars.

Other revenue earning opportunities include: sponsorship of site backgrounds, backgrounds in the avatar platform, pre-roll ads, surveys and sponsorship of merchandise in the avatar and virtual gifts store and finally revenues can be earned from in-game advertising SkillPod have developed a number of API's for their games, these include secure high score API's, post game screens, power-ups, translation and game customisation API's.

The intention is to make these API's available to the greater game development community, the developers will need to integrate the API's and then submit their games for approval, where after they'll be published across our global network of games portals. The upside being that the game developers share in the revenues earned from the various API's that make use of the micro payments platform. SkillPod is already working with a number of 3rd party game developers across the globe, interested developers should get into contact with SkillPod to discuss the partnership opportunity.

Content is king and we know full well that we need to create unique titles, to not only add value to our publishing clients games offerings, but stand out in the various mobile app stores, and have thus embarked on the creation of a number of exiting new game titles, these games have been built from the ground up and aren't clones of existing titles. We're very excited about these titles and will be publishing them across multiple platforms, including: online, mobile web, PC downloads and more importantly they'll be published and formatted for distribution through the Nokia Ovi Store, Android Market and the Apple App Store.

The ongoing growth and success of SkillPod Media has received a lot of attention from local and international investors, as one US based venture fund said, "SkillPod continually pops up on the radar". This interest has resulted in SkillPod's management team partaking in discussions with a number of parties that have expressed an interest in investing in the business; some of these discussions are already at an advanced stage. SkillPod's current shareholders (Mark van Diggelen and Convergence Partners) are looking for a strategic partner that not only has access to financial resources but more importantly would be well positioned to assist with the strategic growth and expansion of the SkillPod online games network, across the globe.

Publishers can contact SkillPod to discuss their casual games requirements, we're able to offer publishers a turnkey solution or an out of the box option, with a self service solution currently in development, this offering will allow publishers to register, download the games solution and immediately access the backend to start setting up and customising their new casual games portal, all in a matter of minutes.

About Skillpod Media

Skillpod Media is a developer of online and mobile games platforms.

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Press Release Submitted On: February 08, 2011 at 1:36 am
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