Beverly Hills, CA (PressExposure) April 09, 2009 -- The billion-dollar fitness industry now has an unofficial watchdog. FitnessUndercover.com has been launched by celebrity fitness trainer and radio host Michael Torchia for the express purpose of providing background information on the fitness industry's products and practices. Visitors will be able to keep informed by Torchia's informative articles, recommendations, podcasts and videos.
FitnessUndercover.com will extend the reach of Michael Torchia's radio show on 1050 AM in Los Angeles (podcasts available on http://kcaaradio.celestrion.net/kcaa-podcasts/shape/) by providing visitors much-needed evaluations of the fitness industry's advertised services and products, especially those featured on late-night infomercials that make extraordinary (and often misleading) claims.
The modern consumer is constantly bombarded with a confusing spectrum of misinformation regarding the best way to get fit, eat right, and equipment to use. FitnessUndercover's mission will be to apply Michael Torchia's 30 years of experience toward the investigation of the fitness industry's inflated promises.
With obesity reaching epidemic proportions in the U.S., American fitness consumers will benefit from Torchia's clear-eyed look at this largely un-regulated industry that often operates on the motto "Buyer Beware".
Before spending hundreds of dollars on a new home fitness system or drinking the newest fad diet formula, fitness enthusiasts are encouraged to go to FitnessUndercover.com and find out the truth behind the slick commercials that advertise these products, and also trade information with other previous or prospective buyers in the FitnessUndercover community.
Michael Torchia is a health and fitness expert who has been in the business for over 30 years. He has trained a variety of A List celebrities, has created youth programs for children of all ages and has designed specialized fitness programs for pets. Torchia has published hundreds of articles and has been featured on a variety of syndicated news programs. He has devoted his life to preventing adults and children from going through the suffering of being unhealthy and unhappy, as he did for many years as a child and teen. Through the Shape Up America Fitness Show, http://www.operationfitness.com, the Children's Fitness Academy and now FitnessUndercover.com Torchia is working hard to provide Americans with the necessary tools necessary to make a difference in their lives and the lives of our children for generations to come.