Williamsburg, Virginia (PressExposure) June 10, 2011 -- Chaka MarketBridge, an online marketplace and wholesaler that connects consumers with artisans hand-made goods from the developing world, today announced their acceptance into the Fair Trade Federation (FTF).
Were very excited to join the Fair Trade Federation in the movement to connect opportunity for artisans in the developing world, says Chaka president Neil Paine. Since the beginning, weve been working to create a spot in the global marketplace for the best, undiscovered artisans in the developing world. Its great to be able to come alongside such a successful network striving towards this same goal.
Started in 2009 by Paine and his four co-founders, Chaka was created to connect the producers of hand-made goods with interested, but distant, buyers. Currently working with 41 artisans in Nicaragua, Chakas primary offerings are home décor items, including handmade ceramic pottery, handcarved wooden bowls and handcrafted ironwork. They also distribute completely handmade, designer leather purses, made by KUERO Nicaragua. ([http://kueronicaragua.nicaragua-info.com/])
The company emphasizes personally-made goods for a variety of reasonsnot only do buyers receive top-quality products, but they also have a more relational connection with the artisans. Rather than offering mass-produced items, Chaka hopes to redefine the common understanding of handmade goods. Each piece that Chaka sells is signed by the artist that created it, making each item a one-of-a-kind work of art. The personalized touch is also a means that Chaka uses to develop relational connections across international boundaries. To connect retail outlets and consumers to the producer of each piece, Chaka provides video interviews, pictures and detailed biographies.
This dedicated approach is part of what earned Chaka acceptance by the FTF, which (according to the list of its values on its website) only includes companies that share an emphasis on Consumer Knowledge, Respectful Partnerships, and Community.
Anyone interested in Chaka and its products is encouraged to check out the companys Facebook page or buy online through their website, http://chakamarketbridge.com.