Beijing, China (PressExposure) September 09, 2013 -- Lan Yu, China's top wedding dress and couture designer, prepares to hold her first International showcase in Paris this Sunday ahead of Paris Fashion Week.
Invited guests will be given a 1-1 global preview and introduction to a selection of eight dresses from her 2013 Collection. The private event will run from September 19th to 22nd, hosted in an intimate setting at Le Burgundy Hotel, Paris. The preview will provide guests with an exclusive first look at the dresses, as well as an opportunity to share their outlook and ideas on Lan Yu's unique combination of Su Xiu (èç»£), a form of Chinese traditional embroidery, with Western couture design.
On the occasion, Lan Yu hopes to share her inspirations, the importance Su Xiu plays in her designs and how her 'Just for You. Just for Love' approach to be-spoke customer service sets her brand apart.
As Lan Yu now prepares to expand her brand to western markets, the showcase in Paris will serve as the first presentation of her unique design aesthetic on the global stage, and the formal introduction of the art of Su Xiu in the world of western haute couture.
About Lan Yu: Lan Yu, winner of MSN's 2013 award for 'China's Most Influential Designer' and Asian Fashion Award's 2012 'Asia's Most Influential Designer' is recognized as China's most influential fashion designer, with her brand of haute couture wedding dresses and evening wear renowned in China for its impeccable balance of exquisite Chinese embroidery techniques and Western structural designs using the world's finest materials.
Established in 2005, the LAN YU brand of haute couture wedding dresses and evening wear is renowned for its balance of exquisite Chinese embroidery techniques with Western structural design and fabrics. Using materials sourced from the worlds finest suppliers, Lan combines her expertise in 'Su Xiu', (a form of traditional Chinese embroidery handed down through three generations of her family) with her formal studies in Western couture design. Her resultant creations subtly combine inspirations from both East & Western cultures, to create designs of elegance and mystique.