Woking, FL (PressExposure) December 17, 2008 -- Giftfinder is the ultimate tool to find the perfect Christmas present
Christmas sales at online travel and leisure retailer www.lastminute.com [http://www.lastminute.com] are ramping up since the launch of giftfinder last November with an increase in gift purchases growing as fast as 72% week on week.
giftfinder creates a personâs visual DNA, using a revolutionary system that measures personality through preferences to a collection of specially selected images. Whether customers are luxury lovers, arty farty types, thrill seekers, fun and frolics adepts, nature lovers or culture vultures, it is now easy to find the perfect gift.
Since the launch, the retailer has seen a 55% increase in conversion, selling more gifts than ever before.
The most searched gifts this year include the Bannatyne Relaxation Day two for one exclusive, tickets to West End spectacular Wicked and the very exclusive Afternoon Tea for two at the Ritz whilst the best seller of the moment is the classic makeover and photoshoot and its special two for one offer.
With most customers being either luxury lovers or fun and frolic seekers, the retailer has found out that sex and giving love were the two most popular images for men and women taking the test.
Interestingly, stereotypes are not just a myth. When thinking about Christmas women think about presents when men think about food, the ladies get excited over a romantic candlelit meal whilst the lads would go more for a Ferrari ride. The best treat for the girls is a good massage when for the boys only football will do.
www.lastminute.com [http://www.lastminute.com] lifestyle sales director Mark Bower commented: â Giftfinder has been of immense help to a lot of our customers. We can see that with a little bit of inspiration customers are more likely to find presents that they feel happy buying for their loved ones, and hopefully it also means less bad surprises on Christmas day!â
Notes to Editors
* Lastminute.com is the most popular travel and leisure site in the UK with around 2.5 million people logging on every week to bag our best deals
* We are the largest retailer of West End theatre tickets and London hotels [http://www.lastminute.com/site/travel/hotels/hotels-browse-destination.html?CATID=9&skin=engb.lastminute.com], selling one in ten of every seat sold, which equates to more than 1.5 million tickets every single year
* We sell hotel rooms from a staggering 80,000 properties worldwide and flights from across 300 airlines
* lastminute.com sends over 750,000 people on package holidays each year. Thatâs the equivalent of packing off the whole of Glasgow abroad.