Dundee, Angus United Kingdom (PressExposure) November 29, 2007 -- CityLocal unveils a new brand identity today that signifies our evolution in a market driven platform. You can view it at http://www.citylocal.co.uk.
Recent research has told us that our old logo 'pigeon holes' us and dates us. This new logo amplifies our position inspiring innovation and progressive thinking.
Gone is the old 'finger clicking a mouse' and in comes a man with a body and head illustrating the letter 'i' representative of information on the move. This new forward thinking logo stands out from the crowd and is now in harmony with the advertising videos that were recently launched for franchisees to market their services: (www.citylocal.co.uk/busvid/)
The new logo has also been designed to reflect the dynamic nature of the local directory marketplace and brings the CityLocal services to life and crosses all mediums of advertising allowing future synergies from internet, print and TV advertising.
Visual identity is now a more accurate and fitting representation of CityLocal and it plays an important role in setting new expectations, building new associations and emphasizing a more vibrant and inspiring experience.
Their Franchise Opportunity was really well received at their first ever franchise exhibition. CityLocal now plans on exhibiting at all future franchise shows in the UK and Ireland.