London, United Kingdom (PressExposure) February 23, 2009 -- For the past decade, Clinique scientists have worked with leading institutions from around the world to develop a revolutionary way to help slow down the visible signs of ageing while simultaneously promoting skin's natural ability for cellular repair.
Armed with this cutting edge research and ground-breaking knowledge of Sirtuins, naturally occurring agents found in the skin which can lead to a youthful appearance, Clinique has been able to create a comprehensive anti-aging skin care product for the woman looking to slow down the hands of time.
Clinique introduces the new patent-pending Youth Surge SPF 15 Age Decelerating Moisturiser. Inspired by Sirtuin activation technology and anti-glycation science and including UVA/UVB SPF 15 sun protection, the new Youth Surge SPF 15 Age Decelerating Moisturiser is a comprehensive anti ageing skin care product that helps to enable skin to prevent and repair the visible signs of ageing simultaneously. Sirtuins are vital to helping extend the function and life of cells. So vital, in fact, that they are known as "longevity genes".
Inspired by this Sirtuin technology, new Youth Surge SPF 15 Age Decelerating Moisturiser features a complex which is proprietary to Clinique to help visibly restore a youthful look to ageing skin. Using Isonicotinamide, skin's natural defense capabilities are heightened. The new Youth Surge SPF 15 Age Decelerating Moisturiser also helps skin to boost its natural collagen production, maintain existing collagen, and correct the look of lines and wrinkles more effectively, delivering visible results faster.
Sugars found in aging skin bind to proteins and form Advanced Glycation End-products (AGEs). The formation of AGEs contributes to the ageing process by exacerbating the accumulation of damage to the skin. New Youth Surge SPF 15 Age Decelerating Moisturiser contains anti-glycation technology. This deceptive "double agent" technology works to help skin protect fragile and healthy natural collagen and elastin so the skin's look of resilience and suppleness is maintained.
One of the biggest contributors to visible aging is the sun. New Youth Surge SPF 15 Age Decelerating Moisturiser contains photo-stable UV protection which helps skin resist premature aging by helping to guard against the UVA "aging" rays which cause future lines and wrinkles.
While no one can reverse aging, new Youth Surge SPF 15 Age Decelerating Moisturiser can certainly slow its appearance down. With use, skin's visible texture looks improved and noticeably firmer over time. Skin looks younger longer, by visibly correcting the appearance of past damage and delaying future signs of aging.
The new Youth Surge SPF 15 Age Decelerating Moisturiser is available in three skin-typed formulas.
Very Dry to Dry Skin Types - a luxuriously, velvety cream that delivers intense moisture while providing comfort and cushion.
Dry Combination Skin Types - an ultra soft, emollient cream with a whipped texture to moisturise and protect skin, leaving it soft and supple.
Combination Oily to Oily Skin Types - an exceptionally lightweight cream delivering moisture where it is needed most, leaving skin soft, smooth and feeling fresh. Oil-free.
Youth Surge SPF 15 Age Decelerating Moisturiser is available at Clinique counters nationwide from 1 March 2009
Clinique PR contact: Mary Kate Trevakis Clinique Communications Coordinator 73 Grosvenor Street London W1K 3BQ 0870 034 6951 http://www.clinique.co.uk