Chatham, United Kingdom (PressExposure) February 17, 2014 -- Chalkwell offers private hire, commuter services, holidays, daybreaks from towns including Sittingbourne, where the company is based, Maidstone and Kings Hill. The company particularly needed a mobile, responsive website to stay ahead of the competition.
As well as a site that could be easily used on Smartphones, Chalkwell staff needed to be able to update the site themselves and manage the extensive range of e-commerce products such as commuter tickets, holidays and day trips. They also wanted a new design that was less cluttered with a simpler colour palette and was responsive so it would adapt to different screen sizes such as mobiles and tablets.
Karen Lockyer, Coach Hire and Tours Sales Manager for Chalkwell, said: "We urgently needed a new site as our previous site looked very dated. It also became vital that people, particularly commuters, could use our site on the move.
"The content management system is excellent. We are completely in control and can change the content at a moment's notice which is vital for keeping people up to date if there is ever a delay. Especially important to customers and the efficiency of our business is, as well as being able to purchase all other types of tickets, that customers can now pay for holidays on line. We're very pleased with the result."
Keeping customers informed is extremely important to Chalkwell. A popular feature on the old site which allows commuters to track their coach, so they know exactly when it will arrive, has been incorporated into the new design. A Twitter feed is also highly visible on the site giving Chalkwell staff another communication channel.
Karen added: "It was really nice to deal with a local company and be able to visit their offices for meetings - it gave us peace of mind. We also believe in supporting other local businesses in the hope that other people will do the same when they need coach services."
Netsite's Senior Website Developer Neville Palmer said: "It was a pleasure working with Karen and the team. We proposed developing the new site in a Content Management System called Concrete 5 because of its flexibility and ease of use, allowing them to edit content, add pages and even re-arrange blocks of content by drag and dropping them within a page. Coupled with this, we used an off-the-shelf, e-commerce plugin to expand the capabilities of Concrete 5, which we modified with some bespoke development to suit their exact needs."
Chatham-based Netsite offers a range of digital services. The company was established 17 years ago and has clients including the NHS, Rochester Avionic Archives, Crewsaver and The Historic Dockyard Chatham.