London, England United Kingdom (PressExposure) November 25, 2008 -- Coast, one of the UK's leading women's occasion wear retailers, has launched a brand new virtual shopping service called "Fitting Room by Coast" available online at the brand's new transactional website.
The new service includes the new Coast Stores Fitting Room [http://www.coast-stores.com/pws/Content.ice?page=fitting_room&pgForward=content], a virtual shopping tool which enables the user to choose pieces and accessories and style them together to create outfits for any occasion, all with the click of a mouse.
The Fitting Room features the world's first group shop facility that enables users to share and discuss outfits and shop with friends, using an instant messaging service in the customer's own assigned virtual fitting room.
Whether users are a group of friends shopping for a party or a bride planning bridesmaid dresses for a wedding, Coast Stores new group shop feature will enable customers to meet with friends to discuss outfit options, all from in front of their computers.
The easy to navigate Coast website offers all the services of a premium e-tailer, such as numerous product images shot at different angles and a zoom facility enabling users to see close ups of fabrics and details.
As occasion wear specialists, Coast's approach is to give all products an unrivalled attention to detail. From beautiful in house designs that the brand creates, to the service and environment of the stores, the Coast philosophy is to make the shopping experience a special and trouble free process, a fact supported by the new virtual Coast Fitting Room [http://www.coast-stores.com/pws/Content.ice?page=fitting_room&pgForward=content].
The Fitting Room is live at http://www.coast-stores.com now.