Companies Offered Benefits with Online Sales Training Through Coggno's Learning Management System

San Jose, CA (PressExposure) September 02, 2009 -- Learning management system provider and courseware syndicator Coggno, Inc. provides companies with simple tools to create and deliver online sales training.

Sales skills are especially crucial during a time when potential and existing clients are buttoning up their wallets on the grounds of economic difficulty. Sales representatives must be able to cancel out any economy or budget objections before they arise.

For this reason, more organizations are finding ways to create and deliver sales training in a more cost-effective and efficient fashion. Such programs include training in sales management, sales skills, and telemarketing skills programs.

Workshops and seminars on how to prospect and sell effectively, build solid customer relationships, master cold calls and closing sales, create effective sales teams, set performance goals and expectations, and prevent sales resistance are increasingly taking place online. Using online tools, workshop leaders are able to discuss and demonstrate sales principles effectively and at a fraction of the cost of traditional training methods.

One major benefit of online sales training is the interaction that can take place. Learners can contribute to discussions begun by workshop leaders, role-playing and receiving coaching on telemarketing programs and skills. Online interactions are often a more robust and effective means of practicing skills than the in-person ones, since learners are provided with the self-paced convenience inherent to online learning.

Using online sales training platforms like Coggno, companies are finding they are able to increase a company's sales, productivity, and profits. They also serve to enhance professional and personal self-confidence of participants, and enhance professionalism in a company's selling processes.

Courses range from more involved programs to quick workshops that are able to be completed in 30 or 40 minutes, making them easy to work into learners' schedules.

Sales training for a company's sales professionals and managers can be organized and performed internationally, linking a company learning management system to its various human resources departments and ERP systems, to perform multi-locational, cost-effective and efficient training.

Coggno may serve an important role in keeping track of tasks, goals, and learners' training processes. Organization is crucial in any training initiative, and in order to avoid problems due to confusion, an LMS can be implemented to keep track of member achievements and team objectives.

Nowadays companies are often composed of a small or large network of team members to meet all the goals and functions an organization has. Service teams, for example, are an increasingly international group. They support customers or the internal organization, normally with a service or technical support role, 24/7. LMSs like Coggno are proving that if so many sales and customer services can take place across great distances, so can sales training itself.

The Coggno LMS provides robust tools such as text editor, SCORM, question banking, video and audio tool, screen recording, Flash-based video creation, an Apple podcast creator, assessment, and quiz tools. LMSs like Coggno offer a variety of ways courses can deliver practice situations dealing with customers.

But sales training courses have a shelf life, which is why a pay per use LMS model such as Coggno's works well for many companies.

"Many organizations sign on for monthly contracts, but find they never create and push out as much content as they originally thought," says Coggno VP Tod Browndorf. "Time goes by and their net costs are much higher. With Coggno, you can create your own training and deploy it as you need to."

Coggno's pay per use learning management system requires no up front costs to create and deploy training, so that sales training created, acquired, and/or delivered by an organization is always fresh and relevant. In difficult economic times, such business models are increasingly being called for.

About Coggno Inc.

Based in San Jose, CA, Coggno is an LMS/LCMS toolkit and marketplace which facilitates the transfer of intellectual property between course creators and those who wish to acquire it. Coggno designs and delivers online solutions for e-learning, training, assessments, and courseware for organizations, corporations, associations, academic institutions, and subject matter experts. For more information, visit

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Press Release Submitted On: September 02, 2009 at 1:43 am
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