Competition to the Ticket Market - Specialized Internet search guide allows for direct comparison of theatre ticket retailers

Dublin, Ireland (PressExposure) April 23, 2007 -- Users navigate along six different categories like Classical Theatre, Kids’ Theatre, and London Musicals. In addition to general information about the topic, each category related page contains links to the search feature that instantly shows a list of results without any further specifying the keywords. From there, users can access retailer sites, each in a new window. As a result, it becomes possible to arrange windows in such a way that offers from different sites can be compared directly.

“Our job is to provide customers with the information they want and with the guidance they need,” stated Keith Williams, the site’s marketing executive. Following Williams, an important side effect of this is the fact that the more people become aware of different offers, the more competition is to be found within the theatre ticket sector. He underlines that “increasing competition means decreasing prices. Therefore, we serve our users twice, in finding real bargains and in dropping prices or improving services”.

A team of search engine experts is constantly monitoring the theatre ticket market to discover new offers. By adding the latest results in time, []

seeks to establish a simultaneous connection between offer and demand, so that actions on the suppliers’ side can lead to direct responses from the consumers’ and vice versa. As shown by the first user feedbacks, many people had not been aware of most options provided like getting a discount on a hotel room when buying a theatre ticket or on additional tickets when buying tickets for more than one show.

About Go Advertising Limited

Launched in the beginning of 2007, the Internet search guide []

belongs to the European network of vertical sites
. The network’s team of passionate Internet professionals pursue the objective of providing guidance through the increasing offer of electronically presented information, products, and services. Go Advertising Limited, Dublin, creates and manages the activities of since the end of 2003.

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Press Release Submitted On: April 23, 2007 at 8:31 pm
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