Astoria, New York (PressExposure) June 30, 2011 -- Chicago based lyricist Eddy "Precise" Lamarre is capturing the attention of fans old and new with his first solo project "My Life" and the inaugural single from the album, "It's On Me". Shot on location at the Du SABLE Museum of African American History in Chicago, the "It's On Me" music video is leading the charge to bring positive messages to the community and has regional media outlets like WGN and the Chicago Examiner rushing to talk about this artist.
More than just a Conscious Rap video, "It's On Me" has DJ's from around the world talking and moving on this piece. "It's a really dope record and I am ready to make something happen on my end!" says DJ D Doxx (President of Lord Gang's DJ's). "Hot Hip-Hop ish!" declares Didier "DJ Emiliot" Emile Perrot of the Core DJ's Africa/Slip-N-Slide DJ's. Hip-Hop DJ KD (Atlanta) says, "Precise single is very playful!" "It's On Me" is "Cadillac music that has a nice flow!", according to DJ Starr Child and DJ Fly-Bee certifies that "Precise's "It's On Me" is definitely a hit!"
"Precise", as Lamarre is known in the entertainment community, has been immersed in the music culture from childhood, his father was also a musician and being of Haitian descent, music was a part of his daily life. "Growing up in a Haitian household, music was always prevalent", Precise recalls.
Beginning his career as a DJ, Precise knew he wanted to rap and moved in that direction by competing in a talent events and forming a group called Nubearth with other local artists. Positive feedback and gaining an opening slot for Hip Hop legend "Common", at Northern Illinois University, led to Precise venturing into his current solo project. This type of exposure was invaluable as it helped build Precise's ability to express himself musically, lyrically and command the stage. The stage is a natural setting for him to entertain, perform and educate via messages from his life experiences.
"I would describe my rap style as lyrical substance drawing from the original blueprint of the hip-hop culture," Precise states. Precise is a Conscious rapper in the vein of real Hip Hop as put forth by the legends that have come before. Precise's influences range from hip-hop legends KRS-One, Rakim, Slick Rick, Black Thought of The Roots, Guru of Gangstar and Mos Def who were instrumental in shaping Precise's style as a lyricist. Besides Hip-Hop, Precise also attributes some of his musicality to greats like Sting, George Benson and U2. His stage name is in respect to Gangstarr and selected from their single "Precisely The Right Rhyme".
Precise's positive and spiritual energy radiates throughout the project and life. He remembers the essence of Hip-Hop and his roots that will elevate him up the musical ladder. Also, Precise's mission is to preserve this rich culture while utilizing his gift to uplift and educate his people, specifically the youth.