Essex, United Kingdom (PressExposure) January 11, 2010 -- Over the past year the company has embraced the use of search engine optimisation techniques and internet marketing and, with the help of consultancy 4Ps Marketing, based in London, Phelan Construction is now in the top ten results on Google and the top three on Bing under the search term âconstruction companyâ. The company also has a strong following on Twitter http://twitter.com/phelanltd, becoming one of the pioneer users of this social networking site among construction firms.
Construction is a difficult sector to promote on the web because there are so many construction companies. Organic progression (i.e. unpaid for) is the best way to climb up the rankings on Google and other leading search engines, as sales manager, Alan Canswell, explains: âWe employ an external consultancy to help us with our online presence because there is no way we could possibly have all the necessary expertise in-house.
Some people might think this is an unnecessary expense, but our results have proven it to be worthwhile. We submit regular articles and news items on to the web and keep the Phelan Construction site updated with projects and events, as well as cultivate in-bound links. All this has helped us reach a far wider target group than we could have done through traditional marketing methods. The proof is in the 150% increase weâve seen in website visitors from January to December 2009.â
Phelan Constructionâs commitment to technology extends beyond the scope of communication and marketing; the firm uses leading edge systems to reduce resource use and carbon footprint. Technology helps the business increase efficiencies, streamline processes and enhance planning.
Visit the website at http://www.phelans.co.uk