East Arlington, TX (PressExposure) May 27, 2009 -- The real value of having a marketing campaign is to get target clients to consider your message and eventually respond to it. That is every business owner and marketer's desire when designing their marketing collateral such as note cards. To get readers to respond or the personalized notecards fail to promote your business.
To get target clients to respond to your message, you need to give them a good reason to do so with your note cards. The response to your personalized notecards may be in the form of a phone call, a click to your website, or even a visit to your shop - the bottom line is to get them so interested that they would want to get in touch with you. You need to get them to move their behinds and compel the readers into action. In addition, the easiest way to achieve this is to create a title and content that can drive them nuts.
Yea, you heard me right. What you wrote can drive your readers nuts in your collateral such as your personalized notecards. Your words in your content and title can provide your collateral with compelling words to make the reader call you, visit your store or browse your website.
When printing your note cards, your task is to create the most compelling set of words that makes your readers want to get in touch with you. When writing your copy, you need to think of what can make your target clients hurdle obstacles such as driving 30 miles just to get to your shop. Ask yourself at least 10 questions that are so penetrating that your readers would even dream about it in their sleep. From the 10, you can then choose 3 or 4 from your list that will burn in your reader's mind and make them itch to get to their phones and call you even in the middle of the night.
Similarly, your title should also be able to stop them cold and have them say, "I can't believe it!" When you have such a title in your personalized notecards, you paralyze your readers with total amazement that they would not want to pass up the opportunity to take you up on your offer. Make them go crazy with your title by making an outstanding promise. Also, make sure that you deliver. You have to walk the talk.
The point: get them so excited with your literature that it gets your phone ringing off the hook. Moreover, do not settle for just 'good enough'. For you to get readers really interested, you need to be great, more than anything else.