Copywriting Webinar - What's Working Now To Present 90-Minute Webinar From DMA Hall-of-Famer Herschell Gordon Lewis

Columbus, OH (PressExposure) February 24, 2007 -- Columbus, OH: February 26, 2007 - What’s Working NOW, a training and development company, is partnering with Conference Call University and VCall to present an online education and training program on direct response copywriting. Scheduled for Wednesday, March 21 from Noon until 1:30 EST, the featured speaker for the event will be Direct Marketing Association Hall-of-Fame member and world-renowned copywriter Herschell Gordon Lewis. The title of his program will be How To Write High-Performance Copy That Multiplies Leads & Sales.

Lewis will share with the audience response-boosting copywriting techniques he has learned and in many cases pioneered during his 30+ years as an in-demand copywriter, agency owner and direct marketing consultant. In addition to time-tested rules, laws and principles for writing effective copy, Mr. Lewis will present examples and discuss results from a number of recent copy tests. The program will offer timely tips, pointers, insight and advice on writing B-to-B and B-to-C direct response copy for direct mail, email, the Internet and more. Numerous examples of the good, the bad and the ugly will be shown and discussed. A question and answer period will be included.

Cost for the program is $119, with a no-questions-asked money-back guarantee of satisfaction. In addition, the first 25 people to register for and attend the event will receive a special bonus: a free What's Working NOW 128MB USB pen drive. All registrants will receive a complete audio-visual copy of the program, thereby enhancing their learning experience.

The program is being marketed by the event's organizers and through a carefully selected group of affiliates. For information on the affiliate opportunity email Ernest Nicastro at Complete details on the event and information on how to register for the webinar are available at [].

“We are excited to be putting on this event,” said Ernest Nicastro, principal with What’s Working NOW. “Herschell Gordon Lewis wrote the book on copywriting. Actually that's not true, he's written 30 books on copywriting and marketing,” he added. “Seriously, Mr. Lewis is widely regarded as one of the top copywriters and direct marketing experts in the world. And his client list and track record of success back that up. Plus, he's an engaging and entertaining speaker with a wealth of knowledge and experience to share with our audience. People are going to love this program - and get tremendous value from it.”

“You know what an expert is - somebody from the East Coast with slides," said Lewis. "I qualify as both and I'm delighted to be presenting this program."

"All levity aside," he added, "I like to say that 'every word is a weapon.' From what I've seen, both on the Internet and in my mailbox, a lot of businesses could use better weapons. And people who tune in for this program will learn how to make better weapons…and pull better response."

About What's Working NOW

About Herschell Gordon Lewis
Throughout his 30+ year career, Herschell Gordon Lewis has helped hundreds of companies, both big and small, increase the effectiveness of their direct marketing campaigns. He is arguably the best-known direct marketing writer and consultant in the United States and has recently been elected to the Direct Marketing Hall of Fame. Mr. Lewis is former chairman of Communicomp, a full-service direct marketing agency with clients throughout the world. He now heads Lewis Enterprises, through which he writes and consults individually.

For 200 consecutive issues Mr. Lewis wrote the monthly feature "Creative Strategies" for Direct Marketing Magazine, He currently writes Curmudgeon-at-Large" for Direct, articles on e-mail marketing for Internet Retailer, "Burnt Offerings" for The Non-Profit Times and is the copy columnist for Catalog Age.

He is also the author of 30 books on the topic of direct marketing, including the highly reviewed "On the Art of Writing Copy" and "Effective Email Marketing" and for more than 20 years was adjunct lecturer to graduate classes in Mass Communications, Roosevelt University, Chicago

About What’s Working NOW
What’s Working NOW is a training and development and event production company headquarter in Columbus, Ohio. What’s Working NOW offers education and training and special events that help B-to-B marketers grow their businesses by growing their knowledge base.

For more information please contact:

Ernest Nicastro


What’s Working NOW

Ph: 614.747.2256

About VCall

Since 1997 Vcall has focused on delivering the highest quality web events for thousands of satisfied clients. If you need to broadcast a presentation to a large audience or you need a high level of interactivity with a smaller group, Vcall has a solution to fit your needs.

About Conference Call University

Conference Call University provides education, training and motivation in the comfort of your home or office through the use of virtual learning technologies such as Teleseminars, Webinars, Podcasts, and more. Conference Call University helps you learn, earn, and succeed. More information is available at

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Press Release Submitted On: February 23, 2007 at 5:29 pm
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