Columbus, OH (PressExposure) February 24, 2007 -- Columbus, OH: February 26, 2007 - Whatâs Working NOW, a training and development company, is partnering with Conference Call University and VCall to present an online education and training program on direct response copywriting. Scheduled for Wednesday, March 21 from Noon until 1:30 EST, the featured speaker for the event will be Direct Marketing Association Hall-of-Fame member and world-renowned copywriter Herschell Gordon Lewis. The title of his program will be How To Write High-Performance Copy That Multiplies Leads & Sales.
Lewis will share with the audience response-boosting copywriting techniques he has learned and in many cases pioneered during his 30+ years as an in-demand copywriter, agency owner and direct marketing consultant. In addition to time-tested rules, laws and principles for writing effective copy, Mr. Lewis will present examples and discuss results from a number of recent copy tests. The program will offer timely tips, pointers, insight and advice on writing B-to-B and B-to-C direct response copy for direct mail, email, the Internet and more. Numerous examples of the good, the bad and the ugly will be shown and discussed. A question and answer period will be included.
Cost for the program is $119, with a no-questions-asked money-back guarantee of satisfaction. In addition, the first 25 people to register for and attend the event will receive a special bonus: a free What's Working NOW 128MB USB pen drive. All registrants will receive a complete audio-visual copy of the program, thereby enhancing their learning experience.
The program is being marketed by the event's organizers and through a carefully selected group of affiliates. For information on the affiliate opportunity email Ernest Nicastro at email@example.com. Complete details on the event and information on how to register for the webinar are available at [http://www.whatsworkingnow.net].
âWe are excited to be putting on this event,â said Ernest Nicastro, principal with Whatâs Working NOW. âHerschell Gordon Lewis wrote the book on copywriting. Actually that's not true, he's written 30 books on copywriting and marketing,â he added. âSeriously, Mr. Lewis is widely regarded as one of the top copywriters and direct marketing experts in the world. And his client list and track record of success back that up. Plus, he's an engaging and entertaining speaker with a wealth of knowledge and experience to share with our audience. People are going to love this program - and get tremendous value from it.â
âYou know what an expert is - somebody from the East Coast with slides," said Lewis. "I qualify as both and I'm delighted to be presenting this program."
"All levity aside," he added, "I like to say that 'every word is a weapon.' From what I've seen, both on the Internet and in my mailbox, a lot of businesses could use better weapons. And people who tune in for this program will learn how to make better weaponsâ¦and pull better response."