Customers Need To Educate Themselves About Diamonds

Tayvallich, United Kingdom (PressExposure) March 18, 2012 -- "Customers need to educate themselves about the different properties and terms used in the industry," says Dan Joines from Polished Diamonds. "When it comes to diamonds, it's important to know what you're buying. There are a lot of charlatans out there."

Most people looking at diamond jewellery are buying engagement rings or wedding rings. The brilliance and beauty of the diamond reflect the couples feeling for each other, so it's important to choose the best quality stone for your budget. In order to do this, you need to understand a little about the diamond industry.

"We use four words to describe the quality of diamonds - Carat, colour, clarity and cut. The first, carat, refers to a weight measurement. A carat was a seed used originally as a weight measure. A carat is worth 100 points, so a diamond worth 75 points is a 0.75 carat diamond. Diamonds of 0.50 carat are most popular for wedding rings and engagement rings, as above this the price increases exponentially.

"Diamonds are graded for colour on a scale from D-Z - so a brilliant clear, colourless diamond is a D and a yellow-saturated diamond is a Z. The higher the colour, the more rare and expensive the diamond will be. High quality diamonds fall within the D-J range and are best for wedding rings and engagement rings.

"Diamonds, like any other mineral, contain imperfects - we call these inclusions. These might be clouds, crystals, feathers or other inclusions. We rate diamond clarity on a scale from "Internally Flawless," "Very Very Small", right down to ratings for different sized inclusions (1-13), which may be highly visible and make the diamond dull. A good jeweller, like Polished Diamonds, will not sell these lower clarity diamonds.

"And lastly, Diamond cut can be very important for engagement rings and wedding rings. When a diamond is cut from the ground, its rough shape determines it's final cut. There are hundreds of cuts to choose from - princess (square), emerald, radiant, cushion, oval and asscher are some of the most popular.

"Diamonds also have something called a cut grade. This is a complex grading system taking into account many different elements of the finished diamond. The grades are Poor, Fair, Good, Very Good and Excellent. This is a useful system you can trust to ensure your wedding rings and engagement rings contain high quality diamonds."

When buying diamonds, it's always best to talk to purchase from a reputable dealer. When it comes to your wedding rings or engagement rings, why settle for anything less?

About Polished Diamonds UK

Jewellers from Polished Diamonds use Very Good and Excellent diamonds to create a range of quality diamond jewelry. They specialise in engagement rings and wedding rings.

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Press Release Submitted On: March 18, 2012 at 10:23 am
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