London, United Kingdom (PressExposure) October 10, 2009 -- While more than half of small firms reportedly produce marketing materials in house to save money, this could be false economy warn the experts at Marketing Donut, a free web resource thatâs been developed especially for small business.
A recent article on the siteâs branding section says that there are three things small businesses canât afford to compromise on. These are your business card, your website, and a third item such as a flyer or newsletter that encourages people to visit the site.
Marketing Donut expert Carrie Bendall says âyou should only design your own materials if you can make them look professional. A badly designed website, for example, will put customers off.â
The good news for small business owners grappling with these issues is that professional help neednât be expensive. A few hundred pounds could be all that is required to buy in professional design skills that not only look great, but also make life easier in the long run.
As Marketing Donut points out, not only can a professional designer create an image, they can also develop marketing templates for small businesses which can be updated at minimal cost further down the track.
For people looking for advice about how to get more from their marketing spend, Marketing Donut is packed with free resources and advice on dealing with common business scenarios, from developing a marketing strategy through to investing in sales tools and technology.
It can also put small business owners and managers in touch with experts in all areas of small business marketing throughout the United Kingdom.
Marketing Donut is supported by Royal Mail and Google. The Marketing Donut is at http://www.marketingdonut.co.uk