Peterborough, United Kingdom (PressExposure) November 12, 2009 -- Email Marketing has become increasingly popular through the credit crunch because it is quick and cheap to deploy. Traditionally email marketing has only been accessible to large enterprises however as technology progresses email marketing is becoming more affordable to the small business, aided by the introduction of on-demand services such as Swiftpage.
Nik Smith, Marketing Manager at DMC Software said, âEmail marketing has rapidly replaced direct mail, so for small businesses to remain competitive they need to have an email marketing solution in place. With Swiftpage professional looking HTML emails are easy to create and whatâs more, you only pay for what you use.â
âEmail marketing is second only to search in companiesâ online marketing budgets today, with 80% of marketers using, piloting, or planning email marketing programs and 88% expecting email effectiveness to increase in the next three years.
âMany marketers are interested in new social computing technologies like blogs, RSS, and podcasting, but marketers shouldnât forget about email marketing. Emailâs conversational nature makes it a perfect medium to engage customers in peer-to-peer exchanges.â The Forrester Wave
Swiftpage provides users with the tools to design and create comprehensive HTML email marketing campaigns, reaching out to leads, prospect and clients. Email communications can be sent to individual contacts or mass merges can be sent to groups and lookups. In addition, Swiftpage tracks who has opened email communications and those who have clicked, therefore when running future campaigns email communications can be targeted more effectively.
Swiftpage is the number one integrated email marketing solution for ACT! by Sage, introducing a marketing automation platform to its already robust functionality. The integration provided by Swiftpage means that users can benefit from a complete view of the customer. In one location an ACT! user can view contact information, including notes and history and activities as well as Swiftpage email interactions.
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For more information please contact Jade Dixon-Winters, Marketing Executive. Email: firstname.lastname@example.org Tel: 01733 362120 Address: Churchill House, Isis Way, Minerva Business Park, Lynch Wood, Peterborough, PE2 6QR