Datasquirt And Consilium Software Sign Strategic Sales And Marketing Agreement

Delhi, New Delhi India (PressExposure) July 09, 2008 -- Datasquirt (ASX:DSQ), a leader in multiple channel contact centre solutions, and Consilium Software, a unified communications software company specializing in solutions for enterprises and contact centers, today announced a strategic partnership.

Under the terms of the partnership agreement Consilium will provide sales, implementation, support and training services for CONTACTâ„¢ throughout Asia Pacific, India and the Middle East..

Pramod Ratwani, founder & CEO of Consilium Software, said Datasquirt’s multiple channel software CONTACT™ was a good fit with Consilium’s solutions for contact centres.

”Datasquirt’s offering complements existing voice-based solutions by integrating SMS text messages, email, web chat and faxes into contact centre workflows. This provides new ways for contact centres to provide new customer services or improve existing services,” Pramod Ratwani said.

The ability to integrate text messaging was particularly important, he said. Recent surveys showed that more than 60% of Generation Y (born between 1980 - 1996) and more than 30% of Generation X (born between 1965 - 1979) used SMS text messaging.

“Datasquirt’s CONTACT™ is available via the SaaS (Software as a Service) model and that means contact centers can quickly and easily introduce text messaging to increase cost-effectiveness, accelerate service and increase customer response rates,” Pramod Ratwani said.

Datasquirt’s CEO Aaron Ridgway said the Consilium partnership added an important and highly complementary new marketing channel for CONTACT™

“One of our key development strategies is to grow our business internationally through both direct presence and partnerships with other leading organisations,” Ridgway said. “Consilium has a strong presence in the market and we see great potential partnering with them to provide leading service organisations in the region with the tools to improve efficiency and increase customer accessibility, at a time of high market growth for the international contact centre industry.”

About Consilium Software Consilium Software is the Unified Communications software company which is Enabling Unified Success™ in enterprises and contact centers – with solutions that combine industry-leading products from technology partners, innovative software applications and unmatched services expertise. Powered by communications convergence, collaboration and customer interaction optimization software, Consilium’s solutions enable companies to improve communication flows, transform business processes and increase business efficiency. Consilium uniquely helps clients get business results fast by focusing on their requirements first, creating solutions using the best and most appropriate technologies, and providing the finest technical services. Headquartered in Singapore, in the heart of the Asia Pacific region, Consilium has additional headquarters and a significant presence in India. For more information, visit

About Datasquirt Listed on the Australian Stock Exchange in September 2007, Datasquirt is a leader in multiple channel contact management for call centers. Datasquirt's customers include Fonterra, the world's leading dairy exporter, Coca Cola Amatil and Amway. Datasquirt's software solution, CONTACT, adds text messaging, email, web chat and efax capability to existing call centre environments and enhances traditional voice communication. CONTACT enables service operators to maintain communication in a non-voice channel, or switch between non-voice channels (for example text and email), to increase productivity and enhance the customer experience. Designed to sit alongside existing voice management systems, CONTACT is a simple to operate, web-based application that fits the emerging 'software as a service' business model. For more information visit: []

Consilium Software media contact Rohit Srivastava Vice President - Operations & Marketing Phone: +91-11-4650-8902 Email:

Datasquirt media contact Released by Sayle Noble & Associates on behalf of Datasquirt. For more information please contact Tony Noble on +64 9 3078450, or email

About Consilium Software

Consilium Software Pvt. Ltd
806, Bhandari House
91, Nehru Place
New Delhi - 110019

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Press Release Submitted On: July 06, 2008 at 11:50 pm
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